It’s no secret that video is dominating online, but what’s changed in the last few years is how much it matters for business growth. Video isn’t just a “nice to have” anymore, it’s the difference between blending into the background and becoming the go-to choice in your industry. Read this article we’ve put together to learn the 5 industries winning with video marketing.
Across the Sunshine Coast, we’re seeing a major shift: the businesses growing the fastest aren’t necessarily the ones with the biggest budgets or longest histories. They’re the ones investing in video marketing, using it to tell stories, build trust, attract leads, and turn those leads into loyal customers.
Whether you’re running a construction company, selling property, building a fitness community, or offering professional services, video is now one of the most powerful tools in your marketing arsenal. And if you’re not leveraging it yet, chances are your competitors already are.
In this guide, we’ll break down five Sunshine Coast industries absolutely crushing it with video marketing, and show you exactly how you can do the same.
Construction & Trades: Standing Out in a Crowded Market
Let’s be honest, the construction and trade sector is one of the most competitive on the Sunshine Coast. Whether you’re a builder, electrician, plumber or fitout specialist, you’re competing against dozens (if not hundreds) of other businesses offering the same services. So, how do you stand out? With video.
Video content gives trades businesses a unique way to build trust before a client even picks up the phone. Most people don’t just want to see “what” you do, they want to know how you do it, who you are, and why they should trust you over someone else.
Types of videos that work best for trades:
- Project showcases: Before-and-after transformations are powerful. They give potential clients tangible proof of your quality and attention to detail.
- Process walkthroughs: Short videos explaining how you work, from quoting to completion, can reduce objections and build confidence.
- Client testimonials: Few things convert like social proof. Real customers talking about their experience are far more persuasive than any brochure.
We’ve seen construction clients double their enquiry volume simply by incorporating video into their social media and website content. It’s the fastest way to position yourself as the trusted expert in a crowded market.
Property & Real Estate: Selling Emotion, Not Just Space
Real estate is one of the most video-driven industries on the Sunshine Coast, and for good reason. People don’t just buy properties; they buy lifestyles, dreams, and emotions. Video is the best way to capture that.
In a world where listings with video get up to 400% more enquiries than those without, video marketing is no longer optional, it’s essential.
How the best in the industry are using video:
- Cinematic property tours: High-quality video walkthroughs help buyers emotionally connect with a property long before an open home.
- Suburb and lifestyle videos: Showcase nearby cafes, beaches, schools, and amenities, selling the location as much as the home.
- Agent brand stories: Buyers and sellers don’t just choose homes, they choose agents. Personal branding videos help you stand out and build credibility.
And it’s not just for sales listings. Developers, builders, and property management companies are all using video to attract investors, promote off-the-plan projects, and explain complex processes in a way that’s simple and engaging.
Fitness & Lifestyle: Building Community and Trust
The fitness and lifestyle sector has exploded on the Sunshine Coast, but it’s also become incredibly competitive. People aren’t just choosing a gym or fitness coach, they’re choosing a community and a story they connect with. That’s where video becomes a secret weapon.
Video lets you show your brand’s energy, personality, and impact in a way that static photos or text never could. More importantly, it builds a human connection before someone even steps through your doors.
Effective video content for this sector:
- Client transformation stories: Real-world results build trust and inspire action.
- Behind-the-scenes content: Show what a day in your facility looks like, the vibe of your classes, or how your team supports members.
- Short-form educational tips: Quick videos on training, nutrition, or mindset build authority and keep your audience engaged between offers.
Done well, video marketing can turn a small local gym into a movement, one that people want to be part of.
Tourism & Hospitality: Selling the Experience
Few industries are as perfectly suited to video as tourism and hospitality. Whether you’re running a boutique hotel, a tour company, a restaurant, or a coastal experience brand, your product isn’t a “thing”, it’s a feeling. And nothing sells a feeling like video.
On the Sunshine Coast, where travellers and locals alike are spoilt for choice, showing off what makes your brand unique is critical. Video allows you to transport viewers into your world and make them imagine themselves there.
Top-performing video types in this space:
- Experience highlight reels: Short, cinematic edits that showcase the sights, sounds, and sensations of your offering.
- Customer testimonial videos: Authentic stories from happy guests carry more weight than any ad campaign.
- Influencer and UGC-style content: Collaborating with creators adds credibility and reach, while also providing engaging video assets.
Tourism brands using high-impact video not only drive more bookings but also command higher prices, because they’re selling value, not just availability.
Professional Services: Educating and Building Authority
For accountants, legal firms, finance brokers, consultants, and other service-based businesses, video might not seem like an obvious fit, but it’s one of the most effective ways to establish expertise and attract qualified leads.
The key here isn’t entertainment, it’s education. People want to work with experts they trust, and nothing builds trust faster than showing you know your stuff.
Video formats that work well:
- Explainer videos: Break down complex topics into simple, digestible insights.
- Thought-leadership content: Share opinions, insights, and predictions about your industry.
- Client success stories: Case studies in video form are far more persuasive than written testimonials.
We’ve seen professional services firms double their website engagement and significantly shorten their sales cycle just by producing consistent, educational video content.
How to Make Video Work for Your Industry
No matter what industry you’re in, successful video marketing comes down to three key pillars: strategy, creative, and distribution.
1. Strategy: Start with the end in mind.
Before you film anything, define your goals, audience, and message. Ask yourself: What problem am I solving? What action do I want viewers to take? How will I measure success?
2. Creative: Focus on story and value.
Your videos don’t need to be Hollywood-level productions, but they do need to be engaging, relevant, and useful. Lead with story, show real results, and keep your messaging simple and compelling.
3. Distribution: Put your video where your audience is.
A great video that no one sees is a waste of money. Plan how you’ll publish, promote, and repurpose your content across platforms. Social media, email marketing, paid ads, and your website should all be part of the mix.
And remember: one piece of content doesn’t have to live in just one place. A single well-planned shoot can become dozens of assets, from reels to case studies/testimonials to website brand stories. (We explain how in our guide on repurposing your video content.)
Now’s the Time to Level Up with Video
The businesses winning on the Sunshine Coast right now aren’t necessarily bigger or better, they’re simply more visible. They’re showing up where their audience spends time, telling powerful stories, and building trust before the first conversation even happens.
Whether you’re in construction, real estate, tourism, or professional services, video isn’t just a marketing tactic, it’s the tool that can elevate your brand, attract high-quality leads, and grow your revenue.
The question isn’t if you should be using video marketing, it’s how quickly you can start.
If you’re ready to explore how video could work for your business, book a free strategy session with our team at Unreal Media. We’ll build a tailored plan designed to help you stand out in your industry and turn video into one of your most valuable growth channels.
For more about how we help brands create high-performing campaigns, visit our video marketing agency services page.
