Cam McDonald had never seen his business on screen before. We fixed that in one day across four client sites from Morayfield to Hamilton.
| 1-day production | 4 Brisbane locations | 1 brand film + 4 reels | Client testimonials on-site |
What Cam Said
“Jakob…. EPIC!!!! I love it mate – SO good!!! You absolutely nailed it! Wow, it’s so cool seeing my little business presented so professionally for the first time! Geez I need to get rid of that beer gut though before we shoot any more videos hahaha!” – Cam McDonald, Director at CM Electrical Qld
That email came in within hours of delivery. The part worth noting is ‘seeing my little business presented so professionally for the first time.’ Cam has been running CM Electrical in Brisbane for several years with 193 Google reviews and a reputation that is anything but little. But it is the first time the business had proper video production behind it, and that is what he was reacting to.
SECOND EMAIL ON FINAL REEL DELIVERY
“Rippa, nailed it!” – Cam McDonald, Director at CM Electrical Qld
Overview
CM Electrical Qld is a Brisbane electrical contractor run by Cam McDonald. Based in Clayfield, they cover residential and commercial electrical work across Southeast Queensland, switchboard upgrades, EV charger installation, LED lighting, domestic and commercial fit-out, and large industrial ceiling fan installation through a partnership with Mammoth Fans.
Cam’s background is not a typical sparky’s path. He spent eight years in hospitality and events management in Melbourne before switching to electrical, qualified in 2010, then spent six years in Dubai as a construction project manager building banks, restaurants, beach clubs, and high-end offices for international clients including members of Saudi Arabia’s and the UAE’s ruling families. He came back to Australia and built CM Electrical from the ground up in Brisbane. The business runs on a 5-star Google reputation, 193 reviews at the time of production.
The brief was a brand story video and a set of reels centred on the Mammoth Fans industrial ceiling fan service. The argument for Mammoth Fans is straightforward: commercial spaces in Queensland need air movement, aircon is expensive to run and install, and a large industrial ceiling fan does the job at a fraction of the cost. Cam needed video that explained that argument clearly and showed it working in real client spaces.
We produced the whole package in one day.
The Production
One production day. Four client locations across Brisbane and Southeast Queensland. A brand story film and four reels, with a testimonial captured at each site.
| Location | Details |
| Australasian Gymnastic & Dance Academy in Morayfield | 8:00am – 9:30am. Dance and gymnastics facility with Mammoth Fans installed. First location of the day, early start to capture the facility before peak hours. |
| Breathe-Safe in Carole Park | 10:30am – noon. Industrial business. Mammoth Fans in a working commercial environment. Testimonial captured on-site. |
| Rebuild Health & Fitness in Wynnum | 1:00pm – 2:30pm. Gym environment. Fan performance in a high-activity, high-heat space. Client testimonial filmed. |
| Superordinary in Hamilton | 3:00pm onwards. Fourth location, fitted in at the end of the day. Completes the spread of client types across the Mammoth Fans portfolio. |
Four different businesses. Four different environments. Dance studio, industrial site, gym, commercial office. The variety matters because Mammoth Fans’ customer base is not one type of business, it is any commercial space where aircon is not practical or cost-effective. Having footage from that range of sites in a single brand video demonstrates the breadth of the application without having to say it directly.
The Brand Story Structure
The brand story opens in a hot, stagnant warehouse. Fans humming uselessly. Workers looking drained. It is not a comfortable opening, which is the point. The problem has to be felt before the solution lands.
Cam comes on camera: ‘We knew there had to be a better solution. So we found one.’
From there it moves into BTS footage of the CM Electrical team installing Mammoth Fans, scissor lifts, wiring the controllers, the first power-up of the LED blades in a dark factory. Then the client sites: real businesses, real people on camera talking about what changed. The FitStop testimonial in the script says it cleanly: ‘It’s not just cooler, the vibe in the space is better. Our members are happier. Our staff are more energised and it’s not costing us an arm and a leg like aircon could.’
The film closes on a single wide shot: fans spinning overhead in a working warehouse, workers in motion. On-screen text: ‘Comfort. Efficiency. Performance. Installed by Queensland’s best. Powered by Mammoth.’
The Reels
Each reel was built for a different job in the content funnel and we were able to utilise the b-roll in the main Brand Story video.
| Reel | Purpose |
| Reel 1: Quiet Fans Educational Video | Cam on camera explaining how Mammoth Fans work and why they are quieter and more efficient than standard industrial fans. Educational content that answers the first question a commercial buyer has. Drives awareness and positions Cam as the authority on the subject. |
| Reel 2: Floor Flans Reel | Addresses the objection head-on: are large industrial fans hot? Cam in the workshop, direct to camera, talking through the floor fan range. The kind of content a buyer searches for when they are researching but not yet ready to call. |
| Reel 3: Brand Story Teaser Reel | A short cut-down of the main brand story film. Fast-paced, cinematic, designed to stop the scroll and push viewers to the full film. This is the top-of-funnel piece that introduces the CM Electrical x Mammoth Fans combination to a cold audience. |
The suite covers the full discovery-to-consideration journey. A business owner who has never heard of Mammoth Fans sees Reel 1 and understands the premise. Reel 2 shows someone like them who has already made the decision and is happy with it. Reel 3 communicates the scale and professionalism of the operation. Reel 4 shows how the work actually gets done and who is doing it.
Why a Brand Story Video Matters for a Trade Business
CM Electrical has 193 Google reviews. They have a reputation. But before this production, if you landed on their website or social pages there was no video. No Cam on camera. No footage of the work being done. No client saying what changed in their business.
For a trade business selling a premium commercial service, Mammoth Fans installations that run into the thousands, the buyer is doing research before they call. They want to know if the person they are about to hire knows what they are talking about and does the job properly. A brand story video with four real client locations, on-site testimonials, and the business owner speaking directly to the camera answers that question before the phone rings.
Cam’s reaction when he saw the delivered video, ‘seeing my little business presented so professionally for the first time’, captures what most trade business owners feel when they finally have proper video production behind them. The business was already operating at a high level. The video just made it visible.
For Brisbane trade and commercial businesses wanting to understand how brand story video fits into a broader marketing strategy, our video production Brisbane page covers how we approach this kind of work across Southeast Queensland.
Frequently Asked Questions
What did the CM Electrical brand video production involve?
Unreal Media produced a brand story film and three reels for CM Electrical Qld’s Mammoth Fans industrial ceiling fan service. The production ran across one day covering four client locations in Brisbane and Southeast Queensland: Australasian Gymnastic and Dance Academy in Morayfield, Breathe-Safe in Carole Park, Rebuild Health and Fitness in Wynnum, and Superordinary in Hamilton. Each location included a client testimonial on camera.
How do you produce a brand story video for a trade or electrical business?
The approach for a trade business is to show the work in real client environments rather than describing it. For CM Electrical’s Mammoth Fans service, that meant filming across four different commercial spaces, a dance studio, an industrial site, a gym, and a commercial office, to demonstrate the range of applications. Each shoot included a client testimonial so the viewer hears the outcome from someone who has already made the decision, not from the business itself.
Can a brand video be produced in a single day?
Yes, with the right pre-production. The CM Electrical production covered four Brisbane locations and delivered a brand story film plus three reels from a single day of filming. The key is detailed shot scheduling, clear briefs for each location, and a crew that can move efficiently between sites without losing the through-line of the story. One-day productions are not the right fit for every brief, but for a focused brand story with a clear message they are often the most practical approach.
What types of video reels work best for a commercial trade business?
The CM Electrical reel suite covers three distinct types: an educational reel with Cam on camera explaining how the product works, an objection-handling reel addressing a common buyer question directly, and a brand story teaser reel designed to push viewers to the full film. Together they move a viewer from initial awareness through to the point where they are ready to watch the full brand story and consider an enquiry. Each reel works on its own but the three together cover more of the buyer’s research process.
How does Unreal Media approach one-day brand video shoots for Brisbane businesses?
Pre-production is most of the job. By the time we arrive at the first location, the shot list for every site is confirmed, the testimonial questions are prepared, and the schedule has enough flexibility built in to handle delays without losing content. For the CM Electrical shoot across four Brisbane locations in one day, that meant an 8am start in Morayfield and a final location in Hamilton by 3pm. Our Brisbane video production team handles single-day multi-location productions across Southeast Queensland regularly.
