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5 Industries Winning with Video Marketing on the Sunshine Coast

Jakob Quinn, owner of Unreal Media (right), discussing camera gear with a team member during a Brisbane video production setup — part of a behind-the-scenes look at what goes into professional video projects.

It’s no secret that video is dominating online, but what’s changed in the last few years is how much it matters for business growth. Video isn’t just a “nice to have” anymore, it’s the difference between blending into the background and becoming the go-to choice in your industry. Read this article we’ve put together to […]

The Best Video Marketing Platforms for Australian Businesses

Hyper-realistic wide-angle shot of a videographer filming in Melbourne city with 3D YouTube, TikTok, Instagram, and LinkedIn logos floating above the skyline.

Why Choosing the Right Platform Matters More Than Ever For Australian businesses, video is the centrepiece of how customers discover, research, and choose brands. But here’s the catch: not all video platforms are created equal. What works for a B2B company selling software to accountants will look completely different from what drives leads for an […]

High-Converting Video Marketing Strategies: 7 Proven Formats That Drive Leads

A man wearing an Unreal Media shirt works on a laptop next to a DSLR camera on a tripod, illustrating a professional video marketing setup in a modern office.

Most businesses waste thousands on video marketing every single year, and not because their videos are badly filmed or poorly edited. They waste it because they create content without a strategy, throw it online without a plan, and hope it “works.” The truth is, video is no longer about just showing up online. The brands […]

Brisbane Video Marketing Playbook: Turn One Video into 3 Months of Leads

Why a Video Marketing Playbook (Not Another Production Guide) If you already have footage (or you’re about to film), this post shows how to market it so it actually drives enquiries in Brisbane. We’ll cover funnels, budgets, audiences, and the exact cut-downs to ship across Meta and YouTube. Now this is not an article for […]

YouTube vs Vimeo – Which Video Hosting Platform Is Best in 2025?

YouTube vs Vimeo - Which Video Hosting Platform Is Best? A clean side-by-side comparison showing YouTube in red and Vimeo in blue, highlighting their differences for video hosting.

When it comes to which hosting platform is best and marketing your videos online, one of the biggest questions businesses face is: Should I use YouTube or Vimeo? Both are powerful platforms, but they serve very different purposes. Choosing the right one comes down to understanding your goals, your audience, and how you want your […]

Proven Ways to Generate More Leads Without Bigger Ad Spend

Unreal Media social media marketing Brisbane team sitting together on a couch, collaborating on campaign strategy.

If you’re spending more and more on ads but not seeing better results, you’re not alone. The truth is, you don’t always need a bigger ad budget to get more leads, you just need smarter marketing. And right now, nothing outperforms video marketing when it comes to attracting, converting, and nurturing leads. Which the #1 […]

Top Types of Social Media Ads for Tradies

Top Types of Social Media Ads for Tradies – three Australian tradesmen filming a video ad on a building site for social media marketing.

Tradies work hard. Whether you’re building, fixing, painting or wiring, you’re on the tools day in and day out. But when it comes to getting new jobs, the top types of social media ads for tradies can work a lot harder than word-of-mouth or a sign on your ute. These days, Aussies scroll through Instagram, […]

Here’s What Ads Perform the Best (After Filming 1000+)

A professional videographer filming a social media ad using a Sony FX3 camera with a 24-70mm lens, capturing behind-the-scenes content for a marketing campaign.

We’ve filmed over 1,000 social media ads for businesses across Australia, from tradies and real estate agents to coaches and eCommerce brands. Some ads crushed it. Some… not so much. After all that filming, testing, and refining, we’ve learned one big thing: great-looking ads don’t always equal leads. If you’re wondering what really works, this […]

Emerging Trends in Digital Marketing

Emerging Trends in Digital Marketing

Digital marketing is moving at a pace few industries can match, driven by technology, data, and changing user behaviour. Brands that adapt quickly outperform the rest. Unreal Media keeps a close eye on shifts that matter, from AI and automation to privacy-first strategies and new search behaviours. To remain competitive, it’s essential to rethink traditional […]

Social Media Marketing Budgeting

Social media marketing concept with icons and coffee

In the dynamic world of social media, crafting a robust marketing budget is crucial for achieving measurable success. Unreal Media specialises in leveraging tailored social media strategies to maximise ROI for your campaigns. This article will guide you through the essentials of budgeting effectively, ensuring that every dollar spent contributes to your business objectives. Key […]