The Best Video Marketing Platforms for Australian Businesses
Why Choosing the Right Platform Matters More Than Ever For Australian businesses, video is the centrepiece of how customers discover, research, and choose brands. But here’s the catch: not all video platforms are created equal. What works for a B2B company selling software to accountants will look completely different from what drives leads for an […]
High-Converting Video Marketing Strategies: 7 Proven Formats That Drive Leads
Most businesses waste thousands on video marketing every single year, and not because their videos are badly filmed or poorly edited. They waste it because they create content without a strategy, throw it online without a plan, and hope it “works.” The truth is, video is no longer about just showing up online. The brands […]
Brisbane Video Marketing Playbook: Turn One Video into 3 Months of Leads
Why a Video Marketing Playbook (Not Another Production Guide) If you already have footage (or you’re about to film), this post shows how to market it so it actually drives enquiries in Brisbane. We’ll cover funnels, budgets, audiences, and the exact cut-downs to ship across Meta and YouTube. Now this is not an article for […]
YouTube vs Vimeo – Which Video Hosting Platform Is Best in 2025?
When it comes to which hosting platform is best and marketing your videos online, one of the biggest questions businesses face is: Should I use YouTube or Vimeo? Both are powerful platforms, but they serve very different purposes. Choosing the right one comes down to understanding your goals, your audience, and how you want your […]
Proven Ways to Generate More Leads Without Bigger Ad Spend
If you’re spending more and more on ads but not seeing better results, you’re not alone. The truth is, you don’t always need a bigger ad budget to get more leads, you just need smarter marketing. And right now, nothing outperforms video marketing when it comes to attracting, converting, and nurturing leads. Which the #1 […]
Top Types of Social Media Ads for Tradies
Tradies work hard. Whether you’re building, fixing, painting or wiring, you’re on the tools day in and day out. But when it comes to getting new jobs, the top types of social media ads for tradies can work a lot harder than word-of-mouth or a sign on your ute. These days, Aussies scroll through Instagram, […]
Here’s What Ads Perform the Best (After Filming 1000+)
We’ve filmed over 1,000 social media ads for businesses across Australia, from tradies and real estate agents to coaches and eCommerce brands. Some ads crushed it. Some… not so much. After all that filming, testing, and refining, we’ve learned one big thing: great-looking ads don’t always equal leads. If you’re wondering what really works, this […]
Emerging Trends in Digital Marketing
Digital marketing is moving at a pace few industries can match, driven by technology, data, and changing user behaviour. Brands that adapt quickly outperform the rest. Unreal Media keeps a close eye on shifts that matter, from AI and automation to privacy-first strategies and new search behaviours. To remain competitive, it’s essential to rethink traditional […]
Social Media Marketing Budgeting
In the dynamic world of social media, crafting a robust marketing budget is crucial for achieving measurable success. Unreal Media specialises in leveraging tailored social media strategies to maximise ROI for your campaigns. This article will guide you through the essentials of budgeting effectively, ensuring that every dollar spent contributes to your business objectives. Key […]
Social Media Contests and Giveaways
In an era where digital engagement is paramount, social media contests and giveaways stand out as potent tools to boost interaction and brand loyalty. Unreal Media specialises in crafting campaigns that not only engage audiences but also create memorable experiences. Key Takeaways: Boost Engagement: Contests encourage active participation, increasing user interaction and engagement with the […]