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How to Write the Perfect Video Production Brief (Template Included)

Brisbane skyline and Story Bridge at golden hour, representing the ideal setting for planning a clear and effective video production brief.

A great video starts long before the cameras roll. Most projects go off the rails because the production team is guessing what the client wants. A clear, detailed video production brief eliminates the guesswork. It aligns creative direction, budget, messaging, timeline, locations, and deliverables, and it gives your video production company everything they need to […]

The 8 Best Brisbane Filming Locations for Standout Business Videos

Brisbane filming locations – city skyline and river at sunset

Introduction If you want your business video to stand out in Brisbane, it’s not just about what you say, it’s about where you say it. The right location can transform a simple message into a story that feels real, local, and impossible to ignore. At Unreal Media, we’ve spent years filming across Brisbane, helping brands […]

2026 Brisbane Video Playbook: Essential Strategies for Business Growth

Jakob Quinn, the director of Unreal Media talking with people about video strategy Brisbane business owners can use.

If you’re wondering what the best video strategy is for Brisbane businesses in 2026, the answer is simple: you need a clear plan, not random one-off videos. Brisbane is growing fast, competition is rising, and the businesses winning right now are the ones using video as a system, not a once-a-year marketing task. 2026 is […]

What Is a TVC? The Best Guide for Aussie Businesses

Busy city intersection in Australia with pedestrians crossing the street surrounded by tall modern buildings and digital billboard advertisements during sunset.

If you’ve ever thought “What the heck is a TVC?”, you’re in the right place. In the world of advertising, “TVC” is an acronym you’ll hear a lot. But it doesn’t have to be confusing. This article will answer: What Is the Meaning of TVC? TVC stands for Television Commercial. In simple terms: it’s a […]

Corporate Video vs Brand Story: Which Drives More Sales?

Female videographer filming a corporate video on a rooftop with cameras and tripods set up, featuring a large digital billboard in the background

You’ve probably heard the terms corporate video and brand story video, but if you’re wondering “Which one actually drives more sales for my brand?” this post breaks it down. I’ll be basing the info off of real world experience after running Unreal Media for over 6 years now. We’ll cover: Let’s get into it. What’s […]

How to Maximise Your Video Production ROI: Smart Strategies for Australian Businesses

Introduction Let’s be honest, video production isn’t cheap. But the real cost isn’t just the dollars you spend. It’s the missed opportunity if your video doesn’t deliver a return. Australian businesses are investing more in video than ever, but only a handful are truly squeezing every drop of value from their content. The difference? A […]

Why Brisbane Businesses Are Using Brand Story Videos

A group of Brisbane professionals collaborating in a modern office with the city skyline in the background, symbolising teamwork and connection, representing why Brisbane businesses are using brand story videos to build authentic engagement.

In a city like Brisbane, where innovation and community pride run deep, businesses are learning that facts and figures alone don’t build brands, stories do. The most successful local companies aren’t just showing what they sell; they’re showing who they are. And that’s exactly where brand story videos come in. They’ve become one of the […]

How to Plan and Shoot Content That Converts for Sunshine Coast Businesses

Our videographer filming on-site, showing why builders in Australia need video marketing to showcase their work.

Did you know that 86% of businesses using video marketing say it generates more leads than any other type of content, yet less than 20% feel confident their videos are actually converting viewers into paying customers? It’s a massive gap, and it’s usually not because of bad filming or poor editing. The truth is, most […]

Repurposing Your Video Content: Stretching Every Second for Social, Web & Ads

Workspace setup with camera, laptop, and phone showing social media apps, representing repurposing your video content for multiple platforms.

Video production takes time, effort, and budget, so why let your content live once and then collect dust? Smart businesses know that the secret to maximising ROI is repurposing video content. By reshaping and redistributing what you’ve already created, you can reach more people, generate more leads, and build a consistent presence across every platform. […]