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Corporate Video vs Brand Story: Which Drives More Sales?

Female videographer filming a corporate video on a rooftop with cameras and tripods set up, featuring a large digital billboard in the background

You’ve probably heard the terms corporate video and brand story video, but if you’re wondering “Which one actually drives more sales for my brand?” this post breaks it down. I’ll be basing the info off of real world experience after running Unreal Media for over 6 years now. We’ll cover: Let’s get into it. What’s […]

How to Maximise Your Video Production ROI: Smart Strategies for Australian Businesses

Introduction Let’s be honest, video production isn’t cheap. But the real cost isn’t just the dollars you spend. It’s the missed opportunity if your video doesn’t deliver a return. Australian businesses are investing more in video than ever, but only a handful are truly squeezing every drop of value from their content. The difference? A […]

Why Brisbane Businesses Are Using Brand Story Videos

A group of Brisbane professionals collaborating in a modern office with the city skyline in the background, symbolising teamwork and connection, representing why Brisbane businesses are using brand story videos to build authentic engagement.

In a city like Brisbane, where innovation and community pride run deep, businesses are learning that facts and figures alone don’t build brands, stories do. The most successful local companies aren’t just showing what they sell; they’re showing who they are. And that’s exactly where brand story videos come in. They’ve become one of the […]

How to Plan and Shoot Content That Converts for Sunshine Coast Businesses

Our videographer filming on-site, showing why builders in Australia need video marketing to showcase their work.

Did you know that 86% of businesses using video marketing say it generates more leads than any other type of content, yet less than 20% feel confident their videos are actually converting viewers into paying customers? It’s a massive gap, and it’s usually not because of bad filming or poor editing. The truth is, most […]

Repurposing Your Video Content: Stretching Every Second for Social, Web & Ads

Workspace setup with camera, laptop, and phone showing social media apps, representing repurposing your video content for multiple platforms.

Video production takes time, effort, and budget, so why let your content live once and then collect dust? Smart businesses know that the secret to maximising ROI is repurposing video content. By reshaping and redistributing what you’ve already created, you can reach more people, generate more leads, and build a consistent presence across every platform. […]

Drone Videography in Queensland: Costs, Laws & When It’s Worth It

A professional drone flying over the Queensland coastline, capturing aerial videography of golden beaches, blue ocean, and greenery, perfect example of drone videography in Queensland.

Drone videography has become one of the most powerful tools for brands, builders, real estate agents, and tourism operators in Queensland. The ability to capture aerial shots of projects, properties, and landscapes adds a cinematic edge that grabs attention online. When I was first getting into the industry it didn’t exist, then suddenly it did […]

How to Tell Your Brand Story Through Video on the Sunshine Coast

Drone view of turquoise waves on a Sunshine Coast beach beside sandstone cliffs, cinematic backdrop for brand videos.

TL;DR Sunshine Coast brand videos work best when they fuse place, people, and purpose. Start with story (not shots), choose locations that reinforce your brand, and plan distribution before you film. If you’re looking to learn how to tell your brand story through video on the Sunshine Coast then this article is for you. If […]

Your Guide to Corporate Video Production on the Sunshine Coast in 2025

A team member from a social media marketing agency on the Gold Coast and Brisbane filming a professional video shoot indoors, with a man reviewing marketing materials on a table, showcasing behind-the-scenes content creation

From real estate developers and healthcare providers to tourism operators and local service businesses, companies on the Sunshine Coast are turning to corporate video production to stand out, connect with their audience, and generate more leads. The amount of enquiries we’ve been getting to assist businesses with videos they can feature at events, brand videos […]

How to Build Relationships with Video

Jakob from Unreal Media helping CM Electrical build relationships through video.

Why Relationships Beat Pitches… People are sick of being sold to. They want to feel something. They want connection, not a pushy sales pitch. In this article I’ll go over how to build relationships with video. That’s where video comes in. Done right, it’s one of the most powerful tools to build trust, create loyalty, […]