Brisbane Video Marketing Playbook: Turn One Video into 3 Months of Leads

November 15, 2025

Jakob Quinn

Jakob Quinn is the founder of Unreal Media, producing high-end commercial video content for established Australian brands.

Why a Video Marketing Playbook (Not Another Production Guide)

If you already have footage (or you’re about to film), this post shows how to market it so it actually drives enquiries in Brisbane. We’ll cover funnels, budgets, audiences, and the exact cut-downs to ship across Meta and YouTube.

Now this is not an article for beginners, you need a basic understanding of online advertising and the different channels you can distribute videos. If you’re unsure or need extra help you can reach out to us here at Unreal Media.

If you’re ready to distribute and convert, keep reading or talk to us via Video Marketing Brisbane.

For more insights on how Brisbane brands are scaling fast, read How Brisbane Businesses Use Video to Grow.

The Brisbane Funnel That Works (TOF → MOF → BOF)

TOF – Awareness (cold)

Goal: Watch-through, thumb-stop, brand recall.
Assets: 6–15s hooks, 30s value reels, UGC-style cut-downs.
Audiences: Brisbane radius + key suburbs (CBD, Fortitude Valley, Newstead, South Brisbane, Chermside, Springfield, Logan). Exclude current customers.

MOF – Consideration (warm)

Goal: Clicks and micro-conversions (quiz, guide, case study view).
Assets: 20–45s problem/solution, testimonial snippets, FAQ reels.
Audiences: 50–95% video viewers, IG engagers (30–180 days), YouTube viewers (14–90 days).

BOF – Conversion (hot)

Goal: Enquiry/booking.
Assets: 15–30s offer, proof, deadline; 45–60s founder invite.
Audiences: Website visitors (7/14/30 days), Add-to-Cart/Lead form starters, CRM lookalikes.

How to Turn One Master Video into a Month of Content

Create these 9 deliverables from your hero edit:

6s pattern-interrupt hook (silent first-frame readable)
15s “Pain → Promise” cut
30s problem/solution cut with captions
30s testimonial mashup
45s founder invite (direct CTA to book)
Square (1:1) version for feeds
Vertical (9:16) version for Reels/Shorts
YouTube in-stream version with verbal CTA at 5–7s
3× Thumbnails with bold headline for each platform

Budget Blueprints for Brisbane ($50 / $100 / $150 per day)

Daily Budget	Prospecting (TOF)	Retargeting (MOF/BOF)	Channel Split	Notes
$50/day	$30	$20	70% Meta / 30% YouTube	Prioritise 15–30s cuts; 7 & 30-day retargeting windows.
$100/day	$60	$40	60% Meta / 40% YouTube	Add testimonial + founder invite; test lead form vs LP.
$150/day	$90	$60	50% Meta / 50% YouTube	Layer suburb clusters; run creative rotation every 7–10 days.

KPI guardrails (typical ranges, industry-dependent):

CPV (YouTube in-stream): $0.02–$0.08
CPM (Meta): $6–$18
CTR (warm): 1.5%–3.5%
Lead conversion from warm traffic: 8%–18%

Targeting Brisbane the Smart Way

Geo: 25–35 km radius around Brisbane CBD. Create suburb clusters (Northside, Southside, Ipswich corridor, Redlands) for cleaner learning.
Time: Test split schedules: 6-9am and 6-10pm often lift response for trades and professional services.
Exclusions: Current customers, job seekers, competitors, and “free/cheap” intent where relevant.

Offers & CTAs That Convert Locally

Service businesses: “Free site walkthrough”, “10-minute audit video”, “Fixed-price starter”.
B2B: “Case study pack”, “ROI calculator”, “Workshop waitlist”.
Fitness/health: “7-day experience”, “No joining fees”, “Founders’ consult”.

Keep the CTA singular: Book a call, Get a quote, or Start free. Link to a Brisbane-specific landing page for maximum relevance.

Measurement & Reporting (So You Actually Scale)

UTMs on every ad; track by creative ID.
Events: view content, lead, schedule, purchase; verify with GA4 + ad platform.
Breakouts: new vs returning, suburb group, device, placement.
Decision rule: if an ad hasn’t hit 1,000 impressions and no add-to-cart/lead start, rotate the hook—not the whole campaign.
Monthly review: cost per qualified lead and close rate → true CPA. Scale what hits your target.

Sample 14-Day Launch Plan

Day 1–2: Build audiences, UTMs, pixel/testing.
Day 3: Launch TOF (2 hooks) + light retargeting (7/30 days).
Day 5: Add founder invite to BOF, turn on YouTube in-stream.
Day 7: Swap the weaker hook; refresh thumbnails.
Day 10: Add testimonial cut; open suburb cluster #2.
Day 14: Keep winners, pause losers, set next 14-day tests.

Want to see how this playbook fits into a larger content strategy? Read this breakdown of what video marketing agencies really offer.

Jakob Quinn

Jakob Quinn is the founder of Unreal Media, producing high-end commercial video content for established Australian brands.

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