In 2025, Brisbane businesses use video to grow in smarter, more strategic ways. The businesses leading the charge in Brisbane aren’t just growing; they’re scaling fast and leaving their competitors behind. What do many of these high-performing companies have in common? A serious investment in video.
They aren’t just creating one-off brand videos or ads; they’re developing comprehensive video ecosystems that support every part of their business. Whether it’s driving more leads, improving customer retention, or closing sales faster, video has become a trusted engine for business growth across Brisbane’s most forward-thinking companies.
From high-impact brand videos to scroll-stopping short-form content, Brisbane-based companies are using video not as a marketing add-on, but as a core pillar of their growth strategy.
Here’s how they’re doing it, and how your business can do the same.
By learning how Brisbane businesses use video to grow, you can implement similar strategies to enhance your own business performance.
Insights on how Brisbane businesses use video to grow that drives ROI
One of the clearest differences between average businesses and Brisbane’s fastest-growing brands is how they approach video content creation. It’s not reactive. It’s strategic.
Leading companies don’t just film for the sake of having content. They start with clear goals: lead generation, brand authority, client conversion, recruitment. Then they reverse-engineer their video production to serve those goals.
This means:
- Planning content around product launches, ad campaigns, or sales cycles
- Creating videos that can be repurposed across platforms
- Combining performance data with storytelling to craft assets that sell
At Unreal Media, we help local brands do exactly that. Our Brisbane video production team works alongside businesses to build content engines that scale with them.
Want to understand how a corporate-style setup can still be flexible, agile and result-focused? Check out this breakdown of our corporate video approach.
Short-Form Video That Captures Attention (and Converts)
Brisbane brands are seeing major results with short-form video. Why? Because attention is the new currency — and nothing grabs it faster than a 15 to 60-second clip that hooks, delivers, and drives action.
The smartest companies are:
- Using short-form videos for retargeting ads and lead nurture
- Turning testimonials into snackable, high-impact reels
- Filming behind-the-scenes content to build brand relatability
It’s not just about going viral, it’s about building trust fast and guiding prospects down the funnel.
Short-form video allows you to:
- Handle objections before the first sales call
- Increase conversion rates from landing pages
- Stay top of mind during the buyer’s decision-making process
And the best part? These clips can often be extracted from larger shoots. You get more mileage from every production investment.
Video for Every Stage of the Customer Journey
Brisbane’s top-performing businesses understand that video isn’t a one-and-done asset. It’s a tool that supports the entire customer journey.
From awareness through to post-sale, here’s how smart companies are using video at each stage:
1. Awareness:
- Brand story videos
- Social reels to introduce your service
2. Consideration:
- Case studies
- Explainer videos
- Testimonials
3. Decision:
- FAQ videos
- Product/service deep dives
- Sales enablement clips
4. Retention & Advocacy:
- Onboarding videos
- Customer success stories
- Personalised thank-you videos
By mapping video content to the buyer’s journey, these businesses don’t just attract leads — they convert and retain them.
We recently broke this strategy down in our post on how Brisbane businesses use video for lead generation.
Why Local Matters: Brisbane-Specific Production Delivers More Value
Brisbane is its own beast. Fast-paced, visually diverse, but with a business culture that values authenticity, efficiency and quality. That’s why many of the fastest-growing local companies choose Brisbane-based production teams who understand:
- Local business challenges
- Regional industry standards
- How to work on-site fast and flexibly
Hiring a local team also means better communication, fewer reshoots, and faster turnarounds. It’s why companies looking to scale reliably don’t outsource offshore. They build relationships with creative partners who know their market.
Final Word: Scale Starts with Strategy
Whether you’re trying to generate more leads, strengthen your brand authority, or improve conversions across your funnel, the fastest-growing companies in Brisbane aren’t just using video, they’re using it strategically.
They’re not asking “should we do video?”, they’re asking, “how do we maximise every video we create?”
If you’re serious about growth in 2025 and beyond, now’s the time to turn your video content into a growth engine.
Want to see how? Talk to our Brisbane video production team today.
