Video is no longer just a nice-to-have for Australian businesses. It’s the backbone of digital marketing success. And when it comes to producing videos that convert, build brand authority, and scale revenue, working with a specialised video marketing agency isn’t optional, it’s essential.
So, what does a video marketing agency do? Let’s break it down in this blog.
What Is a Video Marketing Agency?
A video marketing agency is a creative and strategic partner that helps businesses plan, produce, and promote video content to drive real business outcomes. Unlike a generalist marketing agency, a video marketing agency focuses solely on the high-leverage power of video to tell stories, sell services, and elevate brands.
At Unreal Media, we don’t just shoot pretty videos. We create purpose-driven content backed by a strategy designed to grow your business. That includes everything from brand story videos and ads to testimonials, case studies, and short-form social content.
We’re also proud to be one of the top-ranked video marketing agencies in Queensland, consistently appearing in top results for competitive keywords like “video marketing Brisbane” and “best video marketing agency QLD.”
See our video marketing services here →
What Is the Role of Video Marketing?
The role of video marketing is simple: to connect and convert. Video drives the strongest engagement across every platform, from Google Ads and Facebook, to LinkedIn, YouTube, and Instagram Reels.
But it’s not just about vanity metrics. Smart video marketing increases:
- Brand authority and trust
- Conversion rates across websites and landing pages
- Client retention and loyalty
- Referral traffic and organic search performance
We’ve had feedback from all our clients that outside of the easily tracked metrics, they’ve had more people say during their sales calls that they found their content useful and watch their educational videos. This right here is why it is so important to be consistent! You are creating a machine of unlimited touchpoints.
Whether you’re a law firm in Brisbane, a builder on the Gold Coast, or a tech company in Sydney, video marketing is your secret weapon. Don’t believe us? Read why builders in Australia need video marketing.
What Does a Video Marketing Agency Actually Do?
Here’s what an elite agency like Unreal Media delivers:
1. Video Strategy
We don’t guess. We develop full-funnel strategies based on your goals, audience, and channels. From brand awareness to lead generation, your videos are mapped to a growth plan.
2. Scripting & Creative
No cookie-cutter content. We write, storyboard and concept videos that match your brand voice and convert viewers into buyers.
3. Production & Editing
Our team handles the full shoot with high-end cameras, lighting, sound and crew. We edit with precision to deliver polished, scroll-stopping content.
4. Platform Distribution
Your content isn’t left sitting on a hard drive. We help optimise it for Google Ads, Meta, LinkedIn and SEO. Need multiple versions? We do cutdowns, square crops, vertical reels, the lot.
5. Performance Tracking
We track how your videos perform and provide recommendations to improve. Better scripts, stronger hooks, clearer CTAs, we measure what matters.
Need to understand costs? See how much video production costs in Brisbane →
What Is the Purpose of a Video Marketing Agency?
The purpose of a marketing agency is to create momentum.
That means helping you:
- Get found online
- Convert cold leads into hot customers
- Tell your story the right way
- Scale your revenue with efficient campaigns
A video marketing agency goes even further. We do all of that visually — using video to compress trust-building and education into 60 seconds or less.
The result? A brand that looks premium, sells with clarity, and leaves a lasting impression.
Explore our video marketing process →
Video Marketing vs Digital Marketing
Not quite…
Digital marketing is the broad umbrella. It includes SEO, Google Ads, email marketing, social media, and more.
Video marketing is the most powerful tool within that umbrella. And at Unreal Media that is our core focus.
While other forms of marketing fight for attention, video earns it. A well-produced video not only stops a user scrolling, it sells the story.
Video is:
- The most shared type of content on social platforms
- Prioritised by algorithms on YouTube, Instagram and Facebook
- Often the difference between a bounced website visit and a booked call
Why Unreal Media Is Not Like the Others
We’re not just another video agency with a camera. We’re a Brisbane-based team of strategists, storytellers and performance marketers obsessed with results.
Where others offer generalised solutions, we:
- Build campaigns around your goals, not our templates
- Provide post-launch support and performance reviews
- Focus on full-funnel content, not just brand pieces
- Help clients rank higher in search using smart video SEO tactics
We also reinvest heavily into R&D to stay ahead of trends. Whether it’s AI tools for scripting, dynamic video landing pages, or conversion-optimised testimonial frameworks, we’re already using what others will start talking about next year.
Final Thoughts: Don’t Just Create Content, Create Impact
If your current agency delivers video with no strategic input or distribution plan, they’re not a video marketing agency, they’re a camera crew.
Unreal Media exists to change that. We help service businesses grow fast with videos that do the selling for them.
Ready to take your branding to the next level? Start your journey with Unreal Media.
