A video marketing agency helps your business grow using videos. They plan your video strategy, write scripts, film and edit, and then share your videos where your audience hangs out, like YouTube, LinkedIn, or Instagram.
But they don’t stop there. They track how each video performs so you know what’s working and what’s not. It’s like having a full video team focused on getting you more leads, more views, and more results.
So, what does a video marketing agency do? Let’s break it down in this blog.
What Is a Video Marketing Agency?
A video marketing agency is more than just a production crew. It’s a strategic partner that helps businesses use video to grow, from getting more leads and sales to building a memorable brand online. These agencies handle everything from the initial concept to the final edit and ensure your content gets in front of the right people on the right platforms.
Not sure where video fits in your funnel? Here’s how Brisbane businesses turn one video into three months of leads →
How a Video Marketing Agency Differs from a Generalist Marketing Agency
While a generalist agency might dabble in video alongside blogs, ads, and email, a video marketing agency lives and breathes visual storytelling. Every part of their process, scripting, filming, editing, distribution, is focused on using video to drive measurable outcomes.
At Unreal Media, we focus on:
- Strategy-first planning for every project
- Clear goals for reach, leads, or conversions
- Multi-platform delivery (from YouTube to TikTok)
- Tracking real results, not just views
Types of Videos We Create at Unreal Media
We don’t just “shoot cool videos”, every video we make is backed by a goal and strategy. Some of the formats we create include:
- Brand Story Videos – Introduce your brand’s “why” with emotional storytelling
- Social Media Content – Bite-sized, scroll-stopping videos for platforms like Meta, TikTok, and LinkedIn
- Testimonials & Case Studies – Build trust with real stories from happy clients
- Video Ads – High-converting content designed to stop the scroll and drive leads
- Explainers & Product Demos – Clarify your offer and reduce sales friction
- TVCs (Television Commercials) – Creative and polished campaigns for broadcast or digital use
- Drone Videography – Capture stunning aerial shots for real estate, tourism, construction, and more
Learn more about our video types and production services here →
Why Choose Unreal Media? (And Why Queensland Businesses Do)
We’re proud to be one of Queensland’s top-ranked video marketing agencies. Our team has helped businesses generate:
- Over 20,000 qualified leads in the last 6 years.
- More than $30 million in tracked revenue
- Viral social campaigns seen by people all over Australian, mainly Brisbane, Gold Coast and Melbourne.
Want to see how we help businesses turn video into ROI? Check out our ROI guide →
What Is the Role of Video Marketing?
The role of video marketing is simple: to connect and convert. In today’s attention economy, video is the format that stops the scroll, delivers your message faster, and makes your brand feel human, all within seconds.
Video consistently drives the strongest engagement across platforms, from Google Ads and YouTube to Facebook, LinkedIn, and Instagram Reels. But effective video marketing isn’t about chasing likes, it’s about driving real business results.
At the end of the day, views are cool and all, they might even give you an ego boost… But deep down you know you’d rather conversions at the end of the day. A great video with a strong marketing plan will help you do exactly that!
What You Can Expect From Strategic Video Marketing
When used intentionally, video becomes more than content, it becomes a growth engine. Here’s what it can deliver:
Brand Authority & Trust
A well-produced brand story or testimonial builds connection in ways text never could, especially in industries like construction, where trust is a major sales factor. It’s a key reason why builders across Australia are leaning into video marketing to strengthen relationships and stand out locally.
Higher Conversion Rates on Key Pages
Whether it’s a landing page or a lead magnet, adding video can dramatically improve performance. We’ve seen some formats, like social proof reels and short-form explainers, outperform static content consistently.
These high-converting video formats are the backbone of campaigns that move people from click to customer.
Client Retention & Loyalty
Video doesn’t stop after the sale. Educational, onboarding, and support-focused videos reduce churn and deepen client relationships.
Many Brisbane businesses now use video as part of their ongoing customer journey, and it’s made a measurable impact on how long clients stick around, and how often they refer. Here’s how local brands are doing it.
Referral Traffic & Organic Search
Videos increase dwell time, boost engagement, and are more likely to show up in search results, all of which directly impact your SEO.
When structured correctly, even a simple homepage video can influence rankings. Want to know how this works behind the scenes? This quick breakdown of video production and SEO explains it.
The Touchpoint Machine: Why Consistency Wins
One‑off videos don’t build brands. But consistent, helpful video content creates a touchpoint machine, giving your audience a reason to engage with you again and again.
In fact, many of our clients report: prospects saying “I’ve seen your videos everywhere” during sales calls. That’s not luck, that’s strategic visibility through consistent, useful content.
Video Works Across Every Industry
Whether you’re a law firm in Brisbane, a builder on the Gold Coast, or a SaaS brand competing nationally, video marketing gives you an edge in a crowded space. It’s one of the most cost-effective ways to generate more leads without needing to scale ad spend endlessly. For local industries like trades, certain social media ad formats consistently outperform static content, especially when optimized for mobile platforms. And if you’re in property, tourism, or construction, strategic use of drone videography can set your brand apart both visually and professionally.
What Does a Video Marketing Agency Actually Do?
1. Video Strategy
At the heart of every successful campaign is strategy. A strong agency starts by mapping out your entire funnel, from awareness to conversion, and aligning each video with a specific stage. That includes outlining how to use brand stories for reach, testimonials for trust, and ads for action.
You can see this strategy in action in the way Brisbane businesses build out long-term video funnels, sometimes from a single piece of content that fuels months of engagement and leads.
2. Scripting & Creative
Before a camera ever rolls, the agency works on scripting and creative direction. This includes writing scroll-stopping openers, building emotional arcs, and matching the tone to your brand.
Many of the highest-converting formats, like short-form product explainers or punchy testimonial montages, rely on this kind of tailored scripting. Knowing which style works best for your audience is key to converting viewers into leads.
3. Production & Editing
With the plan in place, the agency moves into production, which involves filming, sound, lighting, and directing. But the real difference is in the post-production phase, where pacing, music, and message clarity are dialled in for maximum impact.
For brands that use aerial shots, dynamic B-roll, or multiple aspect ratios (like square and vertical), agencies handle all of this in-house, including drone videography, when it’s the right fit for the message and setting.
This end-to-end process is what separates polished, effective videos from “just content.”
4. Platform Distribution
Once your video is finished, it needs to be seen, and seen in the right way. A video marketing agency helps adapt and publish your content across platforms, optimizing for everything from YouTube thumbnails and SEO, to Meta captioning and mobile-first design.
That also includes embedding video on landing pages to boost engagement, and ensuring your video is structured in a way that supports your organic visibility.
5. Performance Tracking
A true agency partner won’t stop at “views.” They track how your content performs, from click-through rates and retention, to leads generated and time on page. This insight lets them continuously refine your approach with better scripts, sharper edits, and stronger CTAs.
In fact, many of our Brisbane-based clients report that after consistently using educational and brand videos, their sales calls often begin with the words: “I’ve been watching your videos for a while.” That’s the kind of momentum that paid ads alone can’t buy.
What Is the Purpose of a Video Marketing Agency?
The purpose of a video marketing agency is simple: to create business momentum through video.
Instead of just making videos that look good, a great agency uses video to solve business problems, quickly, strategically, and at scale.
Here’s how:
- Visibility: Help your brand get found online through targeted, platform-specific video content
- Conversion: Turn cold leads into warm buyers with messaging that connects emotionally
- Storytelling: Clarify your brand’s message so your audience knows exactly who you are and what you stand for
- Growth: Build video systems that scale efficiently, so your campaigns work even while you sleep
Unlike traditional marketing approaches, video compresses storytelling, education, and trust-building into short-form, high-impact formats. In just 60 seconds, your audience can feel what your brand is about — and what it’s like to work with you.
In industries like real estate, construction, and even B2B services, we’ve seen how pre-production strategy makes or breaks campaign success, and how the right planning upfront leads to far more consistent results over time.
The result? A brand that looks premium, communicates with clarity, and leaves a lasting impression long after they’ve finished their doom-scrolling session.
Video Marketing vs. Digital Marketing: What’s the Difference?
Not quite the same…
Digital marketing is the broad umbrella, it includes tools like SEO, Google Ads, email marketing, content strategy, and social media. It’s the overall engine that helps your business reach and convert people online.
Video marketing, on the other hand, is the most powerful medium inside that engine. At Unreal Media, it’s our specialty, because no other content format drives engagement, trust, and action like video.
While traditional digital tactics compete for clicks, video earns attention. It stops the scroll, tells your story visually, and creates an emotional connection faster than text or static images ever could.
Here’s why video stands out:
- It’s the most shared type of content on social platforms
- It’s prioritized by algorithms across YouTube, Instagram, and Facebook
- It’s often the difference between a bounced visit and a booked call
And when paired with the right distribution strategy, video doesn’t just perform, it scales. We’ve even helped B2B brands use video to create content that educates, sells, and nurtures leads across every stage of their funnel, especially when integrated with smart social media engagement strategies.
Why Unreal Media Isn’t Just Another Video Marketing Agency
At Unreal Media, we don’t just produce beautiful videos, we engineer content systems that drive measurable business outcomes. As a Brisbane-based team of performance marketers, strategists, and storytellers, we specialise in video that doesn’t just look good, it ranks, converts, and scales.
Strategy First – Always
Where most agencies pitch a one-size-fits-all package, we reverse-engineer your goals and build a custom campaign to fit. That means:
- Mapping content across your entire sales funnel
- Aligning messaging with buyer intent at every touchpoint
- Producing assets that work across platforms — from Meta Ads to high-retention landing pages
Post-Launch Support That Moves the Needle
We don’t disappear after delivery. We actively review your content’s performance and iterate. That includes performance tracking, A/B testing hooks, and ongoing optimisation based on real-world results.
Built-in Video SEO
As search shifts more toward AI-driven answers and video snippets, video SEO is no longer optional, it’s essential.
We optimise everything from your thumbnails and metadata to how your videos embed and support your rankings. If you’re serious about ranking for competitive terms and your SEO provider is recommending you do videos, we’re the agency that can work with them to help build that visibility into your content from day one.
Innovation You Can Actually Use
While other agencies are just starting to explore AI or repurposing tools, we’re already:
- Using AI-assisted scripting workflows to save time and cost
- Building dynamic landing pages designed around video-first engagement
- Testing frameworks for testimonial and case study videos that convert faster
We’re not following trends, we’re shaping them. That’s how we help clients win in fast-moving markets.
As video’s role in search, social, and AI answers continues to grow, Unreal Media is built to help brands lead, not just keep up.
Final Thoughts: Don’t Just Create Content, Create Impact
If your current agency delivers a finished video without asking where it fits in your funnel, how it will be found, or what it’s supposed to achieve, then you’re not working with a video marketing agency. You’re working with a camera crew.
At Unreal Media, we exist to change that.
This blog wasn’t just about video marketing or video production. You’ve seen how a true video marketing agency provides end-to-end value:
- Developing strategy that aligns content to business goals
- Creating high-performing videos that educate, convert, and build trust
- Optimising content for distribution across platforms and for SEO
- Tracking real results and improving based on performance
- Staying ahead of the curve with innovation, not just following trends
Whether you’re a small service business or an established brand, the opportunity is the same: use video not just as content, but as your most powerful sales and branding tool.
And if you’re based in Brisbane, you’re in the perfect place to start.
Explore our video marketing services in Brisbane, and let’s build content that grows your business.
Frequently Asked Questions
What is a video marketing agency?
A video marketing agency helps businesses grow using strategic video content. Unlike a standard production company, these agencies go beyond filming, they plan campaigns, write scripts, distribute content across platforms, and track performance to drive leads and sales. It’s about using video as a tool to achieve business outcomes, not just to create pretty content.
What is the purpose of video marketing?
The purpose of video marketing is to connect with your audience and drive action. It builds trust faster than text, simplifies complex messages, and keeps people engaged longer. Whether you’re trying to rank on Google, increase conversions, or build brand authority, video makes your message more effective and memorable.
What does a marketing agency actually do?
A marketing agency helps businesses attract, engage, and convert customers using a variety of strategies, including SEO, paid ads, email, social media, and content marketing. A video marketing agency narrows in on one thing: using video to power each of those strategies more effectively.
What does a film marketing agency do?
A film marketing agency focuses specifically on promoting films or video content, often for the entertainment industry. In contrast, a video marketing agency for businesses (like Unreal Media) creates branded videos designed to sell services, generate leads, or boost visibility. Think of it as commercial strategy vs. theatrical promotion.
