Case Study

Leads at Just $1.91 – Don’t run ads until you’ve read this!

Marketing that
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Leads at Just $1.91 – Don’t run ads until you’ve read this!

Ever heard of an investment vehicle that can turn $1 into $9? No, it’s not a magic trick—it’s what we do every day here at Unreal Media. Forget the measly 9.5% returns the stock market has been bragging about for the last 30 years. We’re in the business of delivering a 900% return on your ad spend. Sounds insane? Let me walk you through how we do it.

The Game-Changer: A Real-Life Example – March 2024

Let’s dive into a real-life scenario. One of our clients who we’ve been working with for over 4 years now has just opened up their first international location and decided to continue to trust us with their ad strategy, and guess what? We spent $1,766.22 on Meta Ads in March and bagged 923 leads…  This is before the open day as well, in total actually to date we’ve gotten this particular location over 2000 leads. That’s right, with a mere $1.91 per lead and a juicy 20% conversion rate, we were in business.

But here’s the kicker: this wasn’t just about leads. We helped this client scale from one to twelve locations, amassing a valuation of $30M and over 40,000 paying customers in just four years. That’s the kind of growth that doesn’t just happen by playing it safe. It happens by making bold moves and smarter investments in your advertising and marketing.

Breaking Down the Strategy

So, how did we do it? Let’s break it down:

  1. Understanding the Audience: We didn’t just throw ads out there and hope for the best. We meticulously researched and understood the client’s target audience to ensure every dollar spent was a dollar aimed directly at potential leads.
  2. Optimised Ad Spend: With a lean $1,766.22 (approx $55/day), we optimised our Meta Ad spend to target those most likely to convert, ensuring maximum reach without wasting resources on unlikely prospects.
  3. Conversion-Focused Creatives: Our ads weren’t just pretty pictures. Every ad was designed to convert, with compelling calls to action that resonated with the target audience.
  4. A/B Testing: We tested and tweaked, refusing to settle for “good enough.” This relentless pursuit of perfection meant we were always improving, always optimising.
  5. Scalability: Our strategy wasn’t static. As the client grew, so did our approach, dynamically adjusting to new markets and opportunities to ensure continuous, scalable growth.

The Bottom Line: It’s Not Just About Leads

What’s crucial to understand here is that while leads are great, they’re just the beginning. It’s the conversion rate, the scalability, and the long-term growth that really matters. Our approach gives you a consistent lead gen funnel that you can adjust as needed. Want to ramp up your business? Turn the dial up. Need to focus on fulfillment? Dial it back. It’s that simple.

Why This Matters to You

Now, you might be thinking, “Great for them, but what about me?” Here’s the thing: this isn’t an isolated success story. It’s a testament to what’s possible when you leverage your ad spend strategically. Whether you’re a small startup or a multi-location business, the principles of smart advertising apply across the board.

In fact, most business owners in Australia simply aren’t tapping into advertising as effectively as they could be. I’m sorry but running some ads on facebook or boosting your post at $5/day praying for the best is not running ads, that’s gambling, and we are not in the business of gambling.

Taking the First Step

Ready to ditch the “good enough” and go for the gold? It’s not about spending more; it’s about spending smarter. We’ve managed ad spends ranging from $25/day all the way up to $1200/day. With our proven strategies, you’re not just investing in ads; you’re investing in the exponential growth of your business. Dramatically increasing the valuation of your company due to have a consistent lead gen funnel in place that can be manipulated and controlled on command.

Let’s Chat

Intrigued by the possibility of turning your ad spend into your biggest asset? Let’s talk. This isn’t about us selling you; it’s about you seizing an opportunity to transform your business. Book a 15-minute chat with us, and let’s explore how we can replicate this success for you. Here’s the link: Book a Chat.

Remember, in the world of business, the boldest moves often lead to the biggest wins. Let’s make your next move a winning one.

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Could you handle another 200 leads this month?