There are many different types of video content, and each one has a different job. Some videos teach (like tutorials, explainers, and educational clips). Others build trust (like testimonials and case studies). And some help your brand stand out (like promo videos, behind-the-scenes content, and short social videos).
Choosing the right type of video is what makes people stop, watch, and trust your business. The right video can help you get more leads, explain what you do, and show why your brand is the best choice, but each format works differently and has its own purpose.
At Unreal Media, we help businesses across Brisbane and the Gold Coast pick the exact video type they need for their goals, whether that’s attention, trust, or clarity. Below is a simple guide to the most useful types of video content and how to use them to grow your brand.
You need the right video for the right goal.
Some videos are made to grab attention.
Some are made to build trust.
Some are made to explain.
Some are made to convert.
At Unreal Media, we help businesses pick the videos that match their goals and their brand.
We use a clear video system (not random content) that works for established brands across many industries, gyms, trades, health, real estate, fitness, retail, and professional services.
If you want these videos to work inside a full marketing strategy, you can explore our video marketing guide for established brands.
Below is a simple breakdown of the main types of video content, when to use them, and why they work.
Let’s start with the strongest video of all.
Brand Story Videos (Your Most Powerful Video)
A brand story video is the strongest and most important video your business can make. It tells people who you are, why you started, and what you stand for.
It helps customers feel something about your brand instead of just seeing another ad.
A good brand story video does three simple things:
People don’t buy only from the “best” business, they buy from the business they feel connected to.
That’s why this video works so well.
We create brand story videos for many Brisbane and Gold Coast businesses, including gyms, trades, medical clinics, and professional services. The goal is always the same: make people trust you faster.
What a Brand Story Video Looks Like
Picture this:
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Your founder/director sits in a clean, well-lit space sharing why the business began.
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We cut to shots of your team working, laughing, and helping customers.
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A happy client appears, explaining how you changed their life or business.
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Finishing shots show your product or service in action.
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The final message ties it all together in a calm, confident way.
This simple flow helps people understand you in less than a minute.
Best Places to Use Your Brand Story Video
Anywhere a first impression matters, this video becomes your “hero asset.”
Why Brand Story Videos Work So Well
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Builds instant trust
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Makes you stand out from competitors
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Shows the face behind the business
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Creates an emotional connection
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Helps customers feel safe choosing you
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Works for every industry
Who Should Use This Type of Video
Brand story videos are perfect for:
If your business has a story, this video will help you grow faster.
How This Fits Into a Full Marketing System
A brand story video is not meant to sit on your website alone. It becomes the entry point for your entire marketing system.
If you want to see how bigger companies use this inside a simple video strategy, read our video marketing guide.
Client Testimonial Videos (Fast Trust)
Client testimonial videos are one of the quickest ways to build real trust. Instead of hearing from you, people hear from a real customer in their own words.
This feels honest, human, and believable, which is why these videos work so well.
Most people want proof before they buy. A great testimonial video shows that your business has already helped someone just like them.
Why Testimonial Videos Work
When people are choosing a business, they usually ask three things:
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“Has this worked for someone like me?”
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“What was their experience like?”
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“Can I trust this business?”
A testimonial video answers all three in less than a minute.
What a Good Testimonial Video Looks Like
The best testimonial videos feel natural and simple. Here’s the flow we use for many Brisbane and Gold Coast clients:
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The customer explains the problem they had
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They share why they chose your business
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They talk through their experience
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They show the final outcome
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They finish with a strong, honest recommendation
Nothing forced. Nothing scripted. Just a real story.
If you want to see what goes into a clean, high-quality production process, you can look at how our Brisbane video production work is done.
Where Testimonial Videos Perform Best
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Website Reviews Page
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Service Pages
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Google Business Profile
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Landing Pages
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Social Media
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Retargeting Ads
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Email Follow-Ups
These videos shine in the moments where customers might hesitate.
Who Should Use Testimonial Videos
Almost every industry benefits from real customer proof, including:
If trust matters in your industry, you need testimonials.
Simple Framework: The “Three S” Method
Here’s the easiest way to keep a testimonial clear and powerful:
1. Story: What life or business looked like before.
2. Solution: How your product or service helped.
3. Success: The result they now enjoy.
This structure is simple and feels real.
Why They Work So Well in Ads
Testimonial videos often beat polished ads because:
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They feel raw and honest
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People trust other people more than brands
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Viewers can picture themselves getting the same result
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The message cuts through the noise
A good testimonial is one of the best “warm-up” tools in a video marketing system. If you want to see how to use them inside a clear plan, check out our video marketing strategy guide
Social Media Reels & Short Videos
Short videos and reels are some of the best-performing types of content today. They are fast, fun, and easy to watch. Most people scroll with the sound off and make decisions within the first second, so these videos grab attention quickly.
Reels are perfect for showing your brand’s personality and staying top-of-mind. They help people feel like they “see you everywhere,” even if you are only posting a few times a week.
Many Brisbane and Gold Coast businesses we work with get their best results from short, simple videos filmed on a single shoot day. One shoot can turn into 20–40 short videos that you can spread across months.
Why Short Videos Work So Well
Short videos are powerful because they:
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Grab Attention Quickly
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Reach New Audiences
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Feel Real and Easy to Watch
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Get More Comments and Shares
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Work on Every Platform
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Help You Stay Top-Of-Mind
They are also one of the most cost-effective ways to build your online presence.
What Short Videos Look Like
Here are a few simple styles that work well:
These videos are short, clear, and made to stop the scroll.
Where These Videos Perform Best
Short-form content works on:
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Instagram Reels
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TikTok
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YouTube Shorts
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Facebook Reels
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Paid Social Ads
They help you reach new people while also nurturing the people who already follow you.
Industries That Benefit Most
Short videos work extremely well for:
If your brand relies on trust or attention, reels will help you grow faster.
Simple Framework: “The Daily Four”
Here is an easy system you can follow:
1. Show Something Real: A job in progress, a workout, a product, or your team.
2. Say Something Simple: Give one tip, one fact, or one quick win.
3. Share a Result: A small transformation or success moment.
4. Make It Fast: Keep most videos 15-45 seconds in length.
This keeps your content fresh, fun, and easy to consume.
How We Build Months of Content From One Shoot
At Unreal Media, we often turn a single day of filming into:
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Brand Story Footage
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20+ Short Reels
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20+ Photos
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A Hero Video
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Testimonials (Optional)
This gives you months of content without constant filming. In most cases a lot of the content is designed to be evergreen, meaning it can and should be used for years!
If you want to see how we produce this kind of work locally, here’s a look at our Gold Coast video production work, same approach, same system.
Promotional Videos & Brand Ads
Promotional videos and brand ads are made to grab attention fast. They are bold, clear, and designed to make someone stop scrolling and watch. These videos show your brand at its best and help people feel excited about what you offer.
We create these videos for many Brisbane and Gold Coast businesses who want to look high-end and stand out. They often use clean visuals, sharp editing, and quick pacing to create a strong first impression.
Why Promo Videos Work
Promo videos are powerful because they:
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Catch Attention Fast
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Create Emotion and Excitement
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Make Your Brand Look High-End
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Perform Extremely Well in Ads
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Show the Value in Seconds
What a Promo Video Looks Like
A good promo video usually includes:
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Strong, eye-catching visuals
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Quick, smooth cuts
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A simple message or clear benefit
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Your product or service in action
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Clean music and pacing
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A confident final shot or tagline
These videos help people feel something, not just learn something.
Where Promo Videos Work Best
Anywhere you need impact, this video works.
Simple Framework: The “5-Second Rule”
Here’s the formula we use:
1. Hook Fast: Grab attention in the first 2-4 seconds.
2. Show the Benefit: Make the value clear right away.
3. Keep It Visual: Show the product or service in action.
4. Keep It Short: Most promo videos we produce here at Unreal Media are between 60-90 seconds, with 15-30 second versions as supporting content.
5. End Confidently: Leave the viewer with one clear message.
Why They Work So Well in Ads
Promo videos often beat other ad types because:
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They get more engagement
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They communicate value fast
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They use simple visuals people remember
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They work for cold AND warm audiences
Want a Clear Look at High-End Promo Work?
Here’s a simple breakdown of how strong commercial videos are made in our best video production agency guide.
Explainer Videos
Explainer videos are perfect for breaking down something that feels confusing or hard to understand. They take a service, process, or idea and turn it into a simple message that anyone can follow.
These videos work really well for service businesses across Brisbane and the Gold Coast because they answer questions your customers already have.
When people understand something better, they trust you more and feel more confident about reaching out.
Why Explainer Videos Work
Explainer videos help because they:
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Make Complex Things Simple
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Save You Time Answering Questions
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Help People Understand Your Process
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Remove Doubt Before Someone Enquires
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Show That You Know What You’re Doing
A confused viewer never becomes a customer. A clear viewer does.
What an Explainer Video Looks Like
Here’s how a simple explainer video usually flows:
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A calm, clear voiceover
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Clean shots of your service or team in action
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Simple text that highlights the key points
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A short “how it works” breakdown
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A clear finish that ties everything together
Most explainers are short, friendly, and easy to follow, like someone taking you by the hand and walking you through it.
If you want to see a basic breakdown of how video production works in general, you can read what video production actually involves.
Where Explainer Videos Work Best
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Website Service Pages
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Landing Pages
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Email Funnels
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YouTube
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Sales Pages
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Follow-Up Sequences
These videos help wherever people might feel unsure or need extra clarity before making a decision.
Simple Framework: The “Explain It Like I’m Five” Method
Here’s the 4-step approach we use when writing explainer scripts:
1. What It Is: A simple sentence describing the service your business offers.
2. Why It Matters: One clear benefit for the viewer.
3. How It Works: A short 3-step breakdown they can follow.
4. What Happens Next: Set the next step or what the customer can expect.
This keeps everything clean and friendly, and is something you can even input into something like ChatGPT or Gemini to help you flesh out the scripting.
Explainers + Pricing = More Trust
People often watch explainers before checking your prices, so pairing this video type with a clear budget guide helps create even more trust.
If you want to understand general cost differences, you can read how much businesses should budget for video production.
Clear information → stronger trust → more enquiries.
Behind-The-Scenes Videos (BTS)
Behind-the-scenes (BTS) videos show the real side of your business. They feel honest, relaxed, and human. Instead of being perfect or polished, they show what actually happens during your workday, and people love that.
These videos help customers feel like they already know you before they even reach out.
Why BTS Videos Work
BTS videos build trust because they:
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Show the real people behind the brand
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Make your business feel friendly and local
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Help customers feel safe choosing you
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Create a personal connection
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Don’t look like ads, they look real
When people trust you, they buy from you.
What BTS Videos Look Like
A simple BTS video might include:
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Your team setting up for a job
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A quick moment from a shoot
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You explaining what you’re doing today
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A time-lapse of your workspace
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The team laughing or solving a problem
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A customer reaction
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A before/after moment
These clips take seconds to film and feel very real.
Easy Ways to Create BTS Content Every Day
Here are simple ways to get more BTS content without extra work:
Use Meta AI Glasses to Capture Your Day
Meta’s smart glasses are game-changing for BTS. You can:
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Film hands-free while you work
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Capture POV shots (amazing for reels)
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Record jobs from your perspective
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Talk naturally while doing tasks
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Show real interactions with customers
These feel REAL, and real content performs best.
Give Your Staff One Job: “Film One Moment a Day”
Ask each team member to capture ONE clip a day:
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A quick b-roll moment
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A client reaction
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A behind-the-scenes shot
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A short voiceover
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A funny moment
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Progress on a job
That’s it.
One clip = months of content when combined.
Film Short Clips, Not Full Videos
You don’t need to film for 30 seconds.
Film in:
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2s clips
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3s clips
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5s clips
Quick clips cut together look better than long shaky ones.
Capture “Micro Moments”
Here are ideas:
Micro moments add personality.
Use Staff POV
Let your team film:
This creates variety and makes your brand feel alive.
Where BTS Content Works Best
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Instagram Reels
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TikTok
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YouTube Shorts
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Website About Page
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Recruitment Pages
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Email Marketing
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Staff Highlights
If someone wants to understand more about the full process behind clean, professional video work, they can read this simple guide on what video production includes.
Why BTS Helps Local Buyers
When people see the real you, they feel more comfortable choosing you, especially with local service businesses across Brisbane and the Gold Coast. It shows:
Real always beats perfect.
Case Study Videos (Deep Trust)
Case study videos tell the full journey behind a project — not just the end result. They show the problem a customer had, what you did to fix it, and the final outcome. This helps people understand the real value of your work in a simple, clear way.
Why Case Studies Work So Well
They work because they:
People believe what they can see.
What a Case Study Video Looks Like
A strong case study video usually includes:
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What the customer was struggling with
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How your team approached the job
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Key moments during the process
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Before-and-after visuals
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The final outcome in the customer’s own words
This feels natural and honest — not salesy.
Where Case Study Videos Work Best
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Service pages
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Landing pages
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Sales calls
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Email follow-ups
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YouTube
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Retargeting ads
They help people make a confident decision.
Simple Framework: The “PPSR Method”
The easiest structure to follow:
Problem
What wasn’t working.
Process
What you did.
Solution
What you delivered.
Result
What changed.
Short, simple, powerful.
Want To See What High-Quality Storytelling Looks Like?
Here’s a clear breakdown of how strong commercial videos are produced in our best video production agency guide.
How to Choose the Right Type of Video (Simple 5-Step Method)
Choosing the right video doesn’t need to be confusing. You don’t need every video type, you just need the one that matches your goal. Here is the simplest way to pick the right video without overthinking it.
Step 1: Ask “What Is My Goal?”
Every strong video starts with one clear goal:
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Get attention → Use promo videos or short reels
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Build trust → Use testimonials or case studies
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Explain something → Use explainer videos
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Tell your story → Use a brand story video
If you know the goal, choosing the video is easy.
Step 2: Ask “Where Will This Video Live?”
Different videos work better in different places:
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Homepage → Brand story video
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Google Business Profile → Testimonials
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Instagram/TikTok → Reels
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Service pages → Explainers + case studies
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YouTube → Longer educational content
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Paid ads → Promo videos + short clips
Where it sits tells you what format you need.
Step 3: Ask “What Does My Customer Need to Know?”
Your customer might need:
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A reason to trust you
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A simple breakdown
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A quick look at the process
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A fast teaser of your brand
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A real example of your work
Match the video to the feeling the customer needs.
Step 4: Use the “Big 3 System”
Here’s the easiest way to plan your video content:
1. One Hero Video
Your main video (usually a brand story).
This is your anchor.
2. One Trust Video
A testimonial or case study.
This lowers doubt.
3. One Fast Video
A short reel or promo.
This gets attention.
With these three, your brand feels complete online.
Step 5: Match Your Video to Your Budget
Some videos take more time and planning than others.
Some can be filmed quickly in a single shoot day.
Conclusion
Choosing the right type of video can make a big difference in how people see your brand. Some videos build trust, some grab attention, and some help explain what you do in a simple way. When you use the right mix, your marketing feels stronger, clearer, and more professional.
You don’t need to create everything at once. Start with one video that helps your audience the most right now.
Then add more as your business grows. A brand story, a few short clips, and a solid trust video are often all you need to make a big impact online.
If you want to see how video fits into a full service offering, you can look at our video production services to get a feel for the process and how everything comes together.
The goal is simple: use video to help more people understand who you are, what you do, and why you’re the right choice.
When your videos work together as a system, your brand becomes easier to trust and much easier to remember.
