Skip to content
Unreal Media Logo
  • 1300 497 742
  • Home
  • Services
    • Video Marketing
    • Video Production
    • Social Media Marketing
  • Unreal Media Case Studies
  • About
  • Blog
  • Contact
  • Book a Call
  • Home
  • Services
    • Video Marketing
    • Video Production
    • Social Media Marketing
  • Unreal Media Case Studies
  • About
  • Blog
  • Contact
  • Book a Call
  • 1300 497 742
Unreal Media Logo
  • 1300 497 742
  • Home
  • Services
    • Video Marketing
    • Video Production
    • Social Media Marketing
  • Unreal Media Case Studies
  • About
  • Blog
  • Contact
  • Book a Call
  • Home
  • Services
    • Video Marketing
    • Video Production
    • Social Media Marketing
  • Unreal Media Case Studies
  • About
  • Blog
  • Contact
  • Book a Call

Home » Marketing » Video Marketing Tips for Successful Businesses Making Over $1M

Video Marketing Tips for Successful Businesses Making Over $1M

  • March 6, 2024
  • 7:02 am
Picture of Jakob Quinn

Jakob Quinn

Construction-Blog-Image

Table of Contents

In the dynamic realm of digital marketing, video content stands as a king among equals, particularly for businesses with annual revenues exceeding the $1M mark. As a leading video marketing agency, we at Unreal Media understand the nuances that contribute to a successful video marketing strategy.

Table of Contents

  • Creating a Successful Marketing Video
  • Investment in Video Marketing
  • Video as a Marketing Strategy
  • Promoting Video Marketing

Creating a Successful Marketing Video

To create a successful marketing video, one must first understand the target audience deeply. Identify their desires, challenges, and the solutions they seek. A video that narrates a story, simplifies a complex idea or showcases a product’s impact can resonate profoundly with viewers, urging them to take action. Incorporating elements of storytelling, high-quality production, and a clear message are essential. Remember, it’s not just about selling a product or service; it’s about conveying a message that aligns with your brand’s ethos.

Investment in Video Marketing

The question of how much businesses spend on video marketing can vary widely. It’s not so much about a one-size-fits-all figure but rather the ROI it can bring. Investing in professional videographer services can enhance the quality and effectiveness of the content. The budget allocated can range from a few thousand to several tens of thousands, depending on the project’s scale, goals, and specific market dynamics.

Investment in video marketing is a multifaceted aspect that significantly impacts the digital footprint and brand image of businesses, especially those with substantial annual revenues like $1M or more. For such businesses, the budget allocation for video marketing isn’t just a line item; it’s a strategic decision that intertwines with the company’s broader marketing goals and aspirations.

The Budget Spectrum

The spectrum of investment in video marketing can vary greatly. On one end, you have small-scale, low-budget productions that might involve in-house resources or freelance videographers. These might range from a few thousand dollars, suitable for businesses dipping their toes into the realm of video marketing. On the other end of the spectrum, we see large-scale productions with professional videography services and extensive post-production, easily scaling to tens of thousands of dollars or more.

ROI – The Guiding Beacon

For businesses, especially those in the echelons of earning over $1M annually, the guiding beacon in deciding the investment should be the expected Return on Investment (ROI). This isn’t about expensive equipment or flashy graphics; it’s about how effectively a video can convey a brand’s message, resonate with the target audience, and drive measurable results.

If you’re looking to get help from an expert, make sure that they can show you the types of results the video can get. Don’t just take blind shots in the dark.

Professional Services – A Worthy Investment

Investing in professional videographer services can significantly enhance the quality and effectiveness of video content. Someone who simply knows how to take a good video doesn’t mean they know what types of videos they need to do for the best performance in advertising. This is where we come in. The videos we create and produce are all designed to bring your audience down a sales funnel and ultimately put more money into your pocket. Video marketers bring to the table years of experience, technical expertise, and an eye for storytelling that can elevate a brand’s message.

Video Marketing – Not an Expense but an Asset

Businesses need to shift their perspective on video marketing from an expense to an asset.

Videos are a long-term investment in the brand’s image and online presence. They can be repurposed across different platforms like Facebook, Instagram, YouTube, TikTok, and LinkedIn.

Your videos can be a vital asset for your business when done correctly. For example, the videos we create for our clients have helped them achieve on average a 9 to 1 ROI.

Budgeting for Success

Budgeting for video marketing should be dynamic and flexible. It should accommodate testing, experimentation, and scalability. Starting with a modest budget to test the waters and incrementally increasing the investment as you gauge the performance and understand the landscape can be a prudent approach.

An example of how you can do this for your business is by starting with producing 1-2 short-form reels per week, and over 3-6 months working that up to at least 3-4, short-form videos a week PLUS spending $25-$80 per day on advertising to generate daily leads.

Video as a Marketing Strategy

Jakob Quinn, owner of Unreal Media with Carvera Group filming their content in Melbourne.

Is video a good marketing strategy? Absolutely. With the human brain processing visuals 60,000 times faster than text, video is a powerful tool to capture attention, educate, and inspire. Video content marketing and video marketing services have become cornerstones of successful digital marketing campaigns, with their ability to increase brand recognition, boost online presence, and improve conversion rates.

I’ve personally noticed when managing clients’ ad accounts, the videos we create for them dramatically increase the leads coming in at a lower cost.

Promoting Video Marketing

Promoting video marketing is as crucial as the content itself. Leveraging social media platforms, integrating videos into email marketing campaigns, and using SEO techniques to enhance online visibility are all effective strategies.

Additionally, employing Facebook marketing strategies, as elaborated in how to insanely increase return on investment with Facebook Ads, can significantly amplify the reach and impact of your video content.

To delve deeper into the realm of lead generation through video content, consider exploring 16 profitable lead generation strategies. Furthermore, for those beginning their journey in digital advertising, the best beginner’s guide to advertising on social media can provide a solid foundation to build upon.

In conclusion, video marketing for high-revenue businesses is not just a tactic but a comprehensive strategy that demands creativity, insight into consumer behavior, and a clear understanding of the brand’s goals. By combining these elements with the expansive reach of digital platforms, businesses can craft compelling narratives that not only inform and entertain but also convert viewers into loyal customers.

Picture of Jakob Quinn

Jakob Quinn

Hey it's Jakob, the owner of Unreal Media. I'm all about shaking things up the norm, helping businesses like yours stand out online with some tried and tested strategies. Proud to say we've helped our client reach over 20 Million people!
All Posts

1 Comments

GLogin to join the discussion

No comments yet. Be the first to comment!

Cancel reply

See More

0%
Top Types of Social Media Ads for Tradies
Top Types of Social Media Ads for Tradies
6 days ago💬 0
Here’s What Ads Perform the Best (After Filming 1000+)
Here’s What Ads Perform the Best (After Filming 1000+)
3 weeks ago💬 0
Emerging Trends in Digital Marketing
Emerging Trends in Digital Marketing
2 months ago💬 0
Social Media Marketing Budgeting
Social Media Marketing Budgeting
7 months ago💬 0
Social Media Contests and Giveaways
Social Media Contests and Giveaways
7 months ago💬 0
Social Media Marketing for B2C
Social Media Marketing for B2C
8 months ago💬 0

Share

You May Like

Top Types of Social Media Ads for Tradies
Marketing

Top Types of Social Media Ads for Tradies

July 15, 2025
Why Builders in Australia Need Video Marketing
Video Production

Why Builders in Australia Need Video Marketing

July 8, 2025
Here’s What Ads Perform the Best (After Filming 1000+)
Marketing

Here’s What Ads Perform the Best (After Filming 1000+)

July 3, 2025

WANT OUR HELP?

SPEAK WITH UNREAL MEDIA

CONTACT US
Unreal Media Logo

We combine creative flair with data-driven strategies to deliver exceptional results through tailored social media plans and comprehensive services.

CALL +1300 497 742

Explore

  • Home
  • About Unreal Media
  • Unreal Media Blog
  • Unreal Media Case Studies
  • Contact Unreal Media
  • Privacy Policy
  • Sitemap
  • Terms & Conditions
  • Home
  • About Unreal Media
  • Unreal Media Blog
  • Unreal Media Case Studies
  • Contact Unreal Media
  • Privacy Policy
  • Sitemap
  • Terms & Conditions

Quick Links

Locations
  • Video Production Brisbane
  • Video Production Melbourne
  • Video Production Gold Coast
  • Video Production Perth
  • Video Production Sunshine Coast
  • Video Production Sydney
  • Video Production Ipswich
  • Video Production Rockhampton
  • Video Production Toowoomba
  • Social Media Marketing Adelaide
  • Social Media Marketing Brisbane
  • Social Media Marketing Gold Coast
  • Social Media Marketing Melbourne
  • Social Media Marketing Perth
  • Social Media Marketing Sydney
  • Video Marketing Adelaide
  • Video Marketing Brisbane
  • Video marketing Gold Coast
  • Video Marketing Melbourne
  • Video Marketing Perth
  • Video Marketing Sydney
  •  
Best Marketing Agency
  • Google Ads Management Agency
  • Facebook Marketing agency
  • Instagram Marketing Agency
  • Video Production Agency
  • Video Marketing Agency
  • Social Media Marketing Agency
Marketing Agency Near Me
  • Google Ads Management Agency Near Me
  • Social Media Consultant Near Me
  • Social Media Marketing Near Me
  • Video Marketing Agency Near Me
  • Video Production Agency Near Me
  • Instagram Marketing Near Me
  • Facebook Marketing Agency Near Me
  • Marketing Agency Near Me
Industries

Video Marketing for Construction

Video Marketing for Dental

Video Marketing for Law Firms

Video Marketing for Australian Salons

Video Marketing for Healthcare

Video Marketing for Doctors

Video Marketing for Restaurants

Video Marketing for Realtors

LET's WORK TOGETHER

SPEAK TO UNREAL MEDIA

© Unreal Media 2025 | All Rights Reserved

Terms & Conditions

Privacy Policy