You’ve probably heard the terms corporate video and brand story video, but if you’re wondering “Which one actually drives more sales for my brand?” this post breaks it down. I’ll be basing the info off of real world experience after running Unreal Media for over 6 years now.
We’ll cover:
- What’s the difference between a brand video and a corporate video
- The purpose of a corporate video
- What a brand story video really is
- And which one delivers more brand sales
Let’s get into it.
What’s the Difference Between a Brand Video and a Corporate Video?
At first glance, they might look similar, professional footage, great music, smiling faces, but the intent behind each video is completely different.
Corporate Video: The Informative Powerhouse
A corporate video is designed to inform and demonstrate, but that doesn’t mean it has to be dry or lifeless. Think of it as your business’s visual handshake: it tells people who you are, what you do, and why you can be trusted.
While a brand story video focuses on the emotion, a corporate video focuses on the execution. It proves that your company has the process, structure, and expertise to deliver. It’s your credibility in motion.
A well-executed corporate video typically covers:
- Who you are: company history, mission, team, and ethos.
- What you do: the core services or products you offer.
- How you do it: behind-the-scenes footage, client testimonials, workflow.
- Why it matters: the impact your business has on your customers or industry.
For Australian businesses, especially in service sectors, a corporate video often acts as your digital proof of professionalism. When a potential client lands on your site, they form an opinion within seconds. Seeing high-quality footage of your team, your workspace, and your process instantly builds trust, it tells them, “These people are the real deal.”
The Subtle Art of Authority
Great corporate videos go beyond surface-level polish. They speak directly to your audience’s pain points and show that you understand their world. If you’re targeting other businesses, for example, your video should highlight efficiency, results, and reliability, the things decision-makers actually care about.
Adding authentic testimonials or on-location shots adds texture and credibility. When people see real staff, real clients, and real outcomes, the message becomes believable.
Corporate videos also play a key role in SEO and engagement. Search engines love video content because it keeps users on your page longer. A solid corporate video on your service page can improve dwell time, reduce bounce rates, and subtly boost your rankings over time.
Why Every Growing Brand Needs One
In a world where everyone has access to a camera, quality and consistency are what separate amateurs from professionals. Corporate videos showcase that you care about presentation, and that care reflects on your product or service.
It’s also one of the few marketing tools that works across the entire customer journey:
- Top of funnel: Introduce your company.
- Middle of funnel: Educate on services.
- Bottom of funnel: Build confidence before conversion.
When done right, a corporate video becomes your silent salesperson, it keeps pitching, even when you’re asleep.
Brand Story Video: The Emotional Hook
A brand story video is where storytelling meets marketing. (Our favourite video style to do here at Unreal Media)
It’s emotional, personal, and aims to make people feel something about your business. Instead of explaining what you do, it shows why you do it, your purpose, your people, your values.
It’s the difference between telling your audience who you are and showing them.
Example: See how Unreal Media’s cinematic storytelling helps brands create emotion-driven content through our dedicated brand story services.
Quick Comparison
| Aspect | Corporate Video | Brand Story Video |
|---|
| Purpose | Explain & Educate | Inspire & Connect |
| Tone | Professional & Informative | Human & Emotional |
| Goal | Build Trust & Authority | Build Loyalty & Emotion |
| Placement | Website, LinkedIn, Internal | Social Media, Campaigns, YouTube |
What Is the Purpose of a Corporate Video?
A corporate video isn’t just “a nice to have”, it’s a strategic asset that positions your business as credible, capable, and confident.
The Core Goals of a Corporate Video
- Build Trust and Credibility
When a potential client lands on your website, they instantly see the quality of your brand and process. A well-produced corporate video reinforces that impression.
- Clarify What You Offer
Corporate videos simplify complex services. They show process, results, and expertise clearly, perfect for B2B service providers or professional industries.
- Convert Leads Into Clients
A great corporate video reinforces why someone should choose you.
It supports your sales process and boosts conversion on high-intent pages.
- Train or Inform Internally
Some corporate videos are used internally for onboarding, training, or culture, though in most cases, businesses use them to enhance brand authority externally.
Why Corporate Videos Still Matter
Let’s be real, the word “corporate” used to feel… stale. People hear it and imagine a beige boardroom, stock music, and a 5-minute talking head. But modern corporate videos are a completely different beast.
Today, they’re strategic. They combine cinematic visuals, brand storytelling, and persuasive communication to give your business a premium edge that most social clips can’t replicate.
Short-form content like TikToks or Reels is great for awareness and personality, but it doesn’t replace the authority that comes with a well-crafted corporate video. A polished, well-produced piece says something about your business before you ever say a word: “We’re established. We’re reliable. We care about quality.”
That perception is gold, especially in Australia, where trust and reputation are everything.
The Long Game of Trust and Perception
Corporate videos aren’t designed to go viral; they’re designed to last.
They build a foundation of credibility that compounds over time, the kind of trust that keeps your brand top of mind when a client is ready to buy.
Think of it like your visual reputation.
A high-quality corporate video can live on your website, in proposals, trade shows, recruitment campaigns, and internal onboarding for years. Every time it’s watched, it strengthens your brand consistency and reinforces the same message: You deliver excellence.
And unlike social trends that fade overnight, a great corporate video is evergreen. You can update it periodically, but the structure, the professionalism, the storytelling, the clarity, keeps working for you month after month.
The Professional Edge That Sets You Apart
In a crowded digital space where anyone can whip up a 30-second ad, professionalism is the differentiator.
A corporate video shows your clients the real you, your team, your environment, your process, but in a polished, cinematic way that makes them confident you can deliver.
This is especially true in service-based industries.
When clients are comparing two similar businesses, they’ll almost always choose the one that looks more established, more capable, and more detail-oriented. A strong corporate video quietly communicates all of that, without a single line of sales copy.
The ROI of Authority
Corporate videos also outperform static visuals and text when it comes to conversions. Viewers retain up to 95% of a message when watching a video, compared to just 10% when reading text (source: Forbes). That’s a huge gap.
By integrating video into your sales pages and proposals, you’re giving potential clients more reasons to say yes. They see your people. They see your process. They see your quality.
A strong corporate video doesn’t just look good, it sells your brand’s reliability, your culture, and your credibility in a way nothing else can.
The Bottom Line
In a world of short-term trends and disposable content, a corporate video is your long-term credibility asset.
It’s the piece of content that builds trust today, drives sales tomorrow, and still holds its value years down the track.
That’s why, despite all the noise online, the smartest brands still invest in timeless, story-driven corporate videos not because they need something flashy, but because they understand one simple truth:
Trends build attention. Corporate videos build trust.
What Is a Brand Story Video?
If corporate videos inform, brand story videos transform.
The Heart Behind Every Great Brand
A brand story video focuses on the human side of your business, the why, not the what.
It digs into your purpose, your people, and the impact you create.
It helps audiences:
- Understand your mission
- Feel emotionally aligned with your brand
- Remember you long after the ad ends
For example, Unreal Media’s signature storytelling packages are built to turn brand purpose into video content that sells without selling.
Where Brand Story Videos Shine
These videos thrive on social media, YouTube pre-rolls, and paid campaigns, anywhere your audience is scrolling fast.
They make someone stop, watch, and think “That’s a brand I want to work with.”
They’re also a perfect top-of-funnel asset that complements blogs like this deep dive into how Brisbane businesses are using brand storytelling.
Corporate Video vs Brand Story: Which One Drives More Sales?
Brand Story Wins Hearts
Brand story videos are where marketing meets meaning.
They don’t just show your brand, they humanise it. They bridge the gap between what you sell and why it matters, creating a deeper connection that sticks in people’s minds long after they’ve seen it.
Where corporate videos speak to the head, brand story videos speak to the heart. They pull people in with authenticity, emotion, and purpose, the same ingredients that make audiences choose one brand over another, even when both offer the same product or service.
Why Emotion Beats Information Every Time
In a world full of noise, logic alone doesn’t sell, emotion does.
People don’t remember data points, they remember feelings.
A well-produced brand story video taps into that by showing who you are and why you care, not just what you offer.
It could be a founder sharing why they started the business, a client talking about how your work changed their world, or a behind-the-scenes look at your team pouring heart and soul into their craft. That’s the kind of storytelling that makes someone think, “I want to work with these people.”
And here’s the kicker, emotion doesn’t just build awareness; it drives revenue. According to research from the Harvard Business Review, customers who feel emotionally connected to a brand have a 306% higher lifetime value and are 71% more likely to recommend that brand to others.
That’s the power of storytelling psychology in action.
Turning Stories Into Sales
A great brand story video doesn’t need to ask for the sale, it earns it.
It builds brand love first, then lets that trust naturally convert into business.
By aligning your brand’s purpose with your audience’s aspirations, you position yourself as more than just a service provider, you become a brand people believe in.
That’s why companies that invest in emotional storytelling see stronger engagement, higher retention, and more organic referrals.
For example, at Unreal Media, we’ve seen Brisbane businesses use brand story videos to open doors to completely new markets.
When audiences see authenticity, they lean in. And once that emotional connection forms, price and competition start to matter less.
If you’re wondering how these formats fit into a full video strategy, check out our guide on what a video marketing agency actually does.
The Long-Tail Power of a Brand Story
Unlike ads that fade when the budget stops, a strong brand story has longevity.
It lives on your website, in your email campaigns, across social, and even in your recruitment. It’s an anchor for your brand identity, the “north star” that keeps your messaging consistent across every platform.
When you tell your story well, people don’t just buy your services, they buy into your mission.
That’s what creates brand recall: the ability for someone to see your logo, your colours, or even your tone of voice and instantly feel something.
And that feeling? That’s what drives long-term loyalty.
Why Every Brand Needs a Story
The most successful Australian brands, whether they’re small businesses or nationwide giants, all have one thing in common: they make people feel something.
A brand story video gives your audience a reason to believe in you before they ever pick up the phone or fill out a form.
When you use story as a strategy, you’re not competing for clicks, you’re competing for hearts.
And in a market that’s increasingly driven by authenticity, that’s exactly how you win.
Corporate Video Closes Deals
Corporate videos come in once your audience is interested.
They remove doubt, clarify your offer, and turn attention into revenue.
Together, They’re Unstoppable
Here’s the ideal flow:
- Brand Story Video attracts and inspires.
- Corporate Video converts and closes.
That one-two punch lets your brand dominate both awareness and conversions.
It’s no coincidence that the top-performing Australian brands use both formats in their digital strategy.
How to Use Both for Maximum ROI
Step 1: Lead With Emotion
Start your marketing with your brand story video. Post it on social, use it in Meta Ads, and showcase it on your homepage.
Step 2: Reinforce With Credibility
When people land on your service pages, use a corporate video to confirm you’re the real deal.
It’s especially powerful on regional service pages like our Brisbane video production hub.
Step 3: Support With Strategy
Keep your ecosystem consistent, blogs, email campaigns, and social all point back to your videos.
Use data and engagement to refine messaging over time.
Which Should You Invest in First?
If you’re an established business with strong awareness but want to increase conversions, start with a corporate video, it gives prospects the final push to trust you and take action.
If you’re newer to the market or rebranding, begin with a brand story video. It’ll help people understand who you are, what you stand for, and why your business exists in the first place.
The smartest brands do both, but in the right order:
Brand Story → Corporate Video → Paid Distribution.
That sequence builds awareness, authority, and momentum, which is exactly how forward-thinking Brisbane businesses are turning content into consistent, compounding growth.
Final Thoughts
The truth is, corporate videos and brand story videos serve different goals, but they work best together.
A corporate video tells your audience what you do.
A brand story video shows them why you do it.
When you bring both into your marketing funnel, you’re not just selling, you’re building a brand people believe in.
If you’re ready to create a story that sells, talk to us here at Unreal Media.
We’ll help you plan, produce, and launch a video that connects emotionally and converts strategically.
