Analysing this particular reel as seen in the image, it’s evident that it gained significant traction, with numerous accounts sharing it and saving it. This indicates the viewers found value in the content and were keen on sharing it with their friends.
However, the average watch time of 5 seconds highlights an opportunity for improvement. Out of the 12,401 viewers, they on average only watched 40% of the reel before moving on.
To address this, in the future, we’ll aim to re-engage the viewer at that 4-second mark. This could be with another hook or captivating element to maintain their watch time.
The key takeaway here is the importance of constant improvement.