If you run a business, and you want to know how Brisbane businesses use video to get more leads know how fast things move. Customers are busy. Ads are everywhere. So how do you stand out and get more leads with video?
The answer? Video.
We’ve worked with loads of local businesses, from builders to beauty salons, and here’s what we’ve seen: video is one of the easiest, fastest ways to get more leads.
Let’s break it down.
How Brisbane Businesses Use Video to Get More Leads
People don’t want to read a big wall of text. They want to see things. They want to hear from you. They want to feel like they know you before they buy.
Video makes that possible.
When someone watches a video of your team at work or hears a happy customer speak, it builds trust. That trust leads to more calls, more messages, and more bookings.
In short: video brings in the leads.
Witnessing how Brisbane businesses use video to get more leads can inspire your marketing strategy.
1. Brisbane Tradies Showing Off Their Work
Tradies in Brisbane are using video to show off the jobs they’re proud of. A 30-second clip of a finished kitchen or a freshly paved driveway can go a long way.
And it doesn’t have to be fancy. Even time-lapse videos of the work getting done build trust. People love seeing progress. It shows you’re real and reliable.
Want to see how tradies are using this? Check out our guide:
👉 Why Builders in Australia Need Video Marketing
2. Real Estate Agents Using Walkthroughs
Buyers don’t always have time to visit every home. That’s why Brisbane agents are filming walkthroughs. These videos make it easy for buyers to picture the space, which helps agents get more leads, and sell faster.
Some agents are even filming short intro videos so buyers can meet them before they book an inspection. It’s a small thing that builds trust fast.
3. Restaurants and Cafes Bringing the Vibe Online
Food businesses in Brisbane are killing it with video.
Short clips of meals being made, customers enjoying their food, or a behind-the-scenes peek in the kitchen, it’s gold for social media.
One café we filmed for got over 80 new followers in a day, just from a 15-second video showing a latte being poured.
That’s the power of video.
4. Local Coaches Sharing Tips
Business coaches, fitness trainers, and mentors in Brisbane are using video to show their face and give free tips.
A 60-second video answering a common question can lead to someone booking a call. It’s all about showing that you know your stuff and that you’re the right fit.
These quick wins add up to long-term trust and more paying clients.
5. Service Businesses Giving a Face to the Name
Whether it’s a plumber, accountant, or digital agency, people want to know who they’re working with.
That’s why Brisbane service businesses are filming short “About Us” videos. When people see the team, hear how they speak, and feel their vibe, they’re more likely to reach out.
These don’t need to be long or fancy. Even a 1-minute video filmed at your office or job site can make a big difference.
6. Google Loves Video Too
When you add a video to your website, it helps you rank higher on Google. Google wants to show helpful, engaging content, and video ticks that box. In fact, Google themselves highlight how video marketing boosts visibility and conversions.
Plus, if your video includes the right title and tags, you might even show up on YouTube or in Google’s video section. That means more chances to get seen and clicked.
If you’re serious about leads, this is a no-brainer.
👉 See how we help Brisbane businesses with video production
7. Retargeting with Video Ads
Ever visited a website and then seen their ad later on Instagram or Facebook?
That’s retargeting. And it works great with video.
Brisbane businesses are using short retargeting videos to remind people what they offer. These ads help warm up leads and move them closer to booking a service or buying.
Even if someone didn’t message the first time, seeing a follow-up video ad can nudge them to act.
8. Using Video in Emails and Texts
One of the smartest things we’ve seen? Businesses using short videos in emails and texts.
Imagine getting a quote with a quick video explaining it. Or a welcome message from the business owner.
This small touch makes a big impact. It makes your message feel personal, and people are more likely to reply.
Ultimately, learning how Brisbane businesses use video to get more leads can transform your outreach.
What Type of Videos Should You Start With?
Here are a few easy wins if you’re just starting:
- “About Us” video – Show your face, your team, and your service.
- Customer testimonial – A happy client speaking is worth 1,000 words.
- Before & after – Perfect for tradies, hairdressers, landscapers, and more.
- Time-lapse or process video – Show the work getting done from start to finish.
Keep it simple. Keep it real. That’s what works.
How to Get Started
You don’t need a full production team or fancy gear. What you do need is a plan, and someone who knows what works.
That’s where we come in. And if you were wondering how much it costs to hire a video production company you can read up here.
At Unreal Media, we’ve helped dozens of Brisbane businesses grow. We know how Brisbane businesses use video to get more leads, we know what converts, what to film, and how to get it done without hassle.
Ready to start getting more leads with video? These success stories start with the right partner. See what sets a true video marketing agency apart.
Frequently Asked Questions
What video types generate the most leads for Brisbane businesses?
Testimonial and case study videos consistently produce the most leads because they give prospects real evidence of outcomes rather than promises. For service businesses in Brisbane, a 60 to 90-second client testimonial shown to a targeted local audience via Facebook or Google ads is one of the most cost-effective lead generation tools available at this budget level.
How do you use video on a website to increase lead generation in Brisbane?
Adding a video to your homepage above the fold, particularly a brand story or client testimonial, tends to increase time on page and reduce bounce rate. Both signals positively affect organic ranking. Embedding videos on service pages with relevant local keywords also helps those pages rank and convert. Combining video with a clear contact CTA is the standard approach.
How much should a Brisbane business budget for video-based lead generation?
A starting point for most Brisbane service businesses is $5,500 to $10,000 for a small suite of video content, plus a monthly paid distribution budget of $1000 to $3,000 to run the content as ads. The content costs are one-off and the distribution is ongoing. Businesses that consistently distribute good video content over six to twelve months almost always see a measurable return.
What mistakes do Brisbane businesses make with video lead generation?
The most common mistakes are producing a video and not distributing it consistently, targeting too broad an audience with paid ads, not tracking which video led to which enquiry, and making the video primarily about the business rather than the client’s problem. Video that opens with the viewer’s problem converts better than video that opens with the business’s credentials.
