Videos are everywhere now.
We see them on websites, Instagram, YouTube and even in emails. If you run a business in Australia, having good videos can help you get more customers. But how much should a business budget for video production?
Let’s break it down in a simple way.
Why Do Businesses Need Video?
People love video because it’s fast, simple, and real. A great video doesn’t just show what you do, it makes people feel something about your brand. That’s powerful, especially in a world where attention is short and trust is hard to earn.
When someone watches a video, they remember the story, the faces, and the emotion behind it. That’s why smart business owners use video to do three big things: attract, build trust, and convert.
Video Attracts Attention
Think about how you scroll on social media. You stop when something moves. Our brains are wired to notice motion, and that’s why video always wins the scroll war. If your business isn’t using video, you’re invisible to most of your audience. But with the right video strategy, you can instantly grab attention and make people curious about what you offer.
Video Builds Trust
People don’t just buy from businesses, they buy from people they like and trust. A short brand video, a behind-the-scenes clip, or a happy customer talking on camera can show authenticity that text never could. When someone sees your team in action, hears your voice, and feels your energy, that emotional connection makes your brand memorable.
Video Converts Better.
Because video helps people understand faster and feel more confident in taking the next step, whether that’s booking a call, making a purchase, or filling out a form.
Even simple videos, like explaining your service or showing results, can shorten the sales cycle and turn browsers into buyers.
For example, a 30-second clip showing how your service solves a real problem will always beat a long paragraph trying to describe it.
Video Builds Long-Term Brand Value.
Unlike an ad that disappears when the budget stops, a video keeps working. Once it’s on your site, YouTube, or social channels, it continues to attract new leads month after month. You can repurpose it, cut it into reels, or run it as part of a campaign. Over time, your video library becomes a digital asset that compounds in value, just like SEO does for your website.
So if you want to grow your business, video isn’t just a “nice-to-have.” It’s one of the most effective tools for attracting attention, building authority, and turning that attention into consistent sales.
How Much Does Video Cost in 2025?
Video production rates in Australia can change depending on what you need. Some videos are short and simple. Others take a whole day to film and edit. Here’s a rough guide for businesses in Australia:
| Type of Video |
Cost (Approx.) |
| Short social video |
$400 – $1,500 |
| Explainer video |
$2,000 – $5,000 |
| Business brand video |
$3,000 – $10,000 or more |
| Customer testimonial |
$1,000 – $3,000 |
| Monthly video package |
$2,500 – $6,000+ per month |
If you want videos every month, it’s usually cheaper to get a package instead of paying for one at a time.
What Affects the Price?
Here are a few things that can make a video cost more or less, because not all projects are created equal.
Planning Time
Every great video starts with strategy. If we’re helping you shape your message, write scripts, or plan complex storyboards, that extra thinking time adds value, and cost. The clearer the concept, the smoother the shoot.
Crew and Gear
A solo videographer can handle small, simple shoots. But if you need multiple camera angles, professional lighting, sound, and a full crew, the cost rises. Bigger teams mean smoother production and higher quality.
Editing
Editing is where the magic happens. Colour grading, music licensing, subtitles, and motion graphics all take time. The more refined the final product, the higher the post-production investment.
Travel
Filming in multiple locations or travelling long distances increases fuel, setup, and time costs. Shooting locally is usually the most cost-effective option.
Fast Delivery
Tight deadlines often mean after-hours work and extra hands on deck, so rush projects come with a premium.
In short, video pricing reflects the time, talent, and tools needed to bring your story to life the right way.
Measuring the ROI of Video Production
When you’re investing in video, it’s natural to ask: “Will this actually pay off?”
Key Ways to Measure Video ROI
- Leads and Enquiries: Track how many new leads or enquiries come in after launching your video. Use unique landing pages or call-to-action buttons to measure direct impact.
- Sales Conversions: Compare sales data before and after your video campaign. Many businesses see a noticeable bump in conversions when video is added to their website or ads.
- Engagement Metrics: Look at video views, watch time, shares, and comments. High engagement often translates to increased brand trust and future sales.
- Website Performance: Videos can boost time-on-site and reduce bounce rates, both of which are positive signals for Google and can help your SEO.
The Bottom Line
While the upfront cost of video production can seem significant, the long-term value, more leads, higher sales, and a stronger brand, often far outweighs the investment. The key is to set clear goals, track your results, and keep refining your approach.
Tips for Maximising Your Video Production Budget
You don’t need a Hollywood-sized budget to get results that look professional.
Smart Australian businesses know how to stretch their video dollars further, by planning strategically, repurposing content, and focusing on what truly drives growth.
Here’s how to make every dollar count:
Plan Ahead and Batch Your Content
Think beyond a single shoot.
By planning a series of videos, or capturing extra footage during one filming day, you can produce multiple videos for different platforms without paying for extra production days.
For example, one full-day shoot could produce:
That’s multiple weeks of content for the cost of one production day.
Repurpose and Reuse Your Footage
One video can go a long way.
A single brand or corporate video can be cut into shorter clips for Instagram, Facebook, LinkedIn, or even YouTube Shorts.
You can also repurpose:
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Testimonials into case study reels
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Behind-the-scenes footage into culture videos
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Product demos into website banners or paid ads
Repurposing saves time, extends reach, and gives your content a longer shelf life.
Focus on High-Impact Videos First
If your budget is limited, prioritise the videos that drive revenue.
Start with content that directly influences customer decisions, such as:
These videos create the biggest ROI, they convert attention into sales.
Work with a Local Video Production Partner
Choosing a local video production company can help you reduce travel costs and simplify logistics.
If your business is based in Brisbane, Gold Coast, or Sunshine Coast, partnering locally means faster turnarounds and a team that understands your market.
You can also reach out to our team of experts, learn more on our Brisbane page.
Set a Realistic Budget from the Start
Be upfront about your budget when discussing your goals.
A good production company will help you prioritise what matters, avoid unnecessary extras, and deliver the strongest results for your investment.
When you’re transparent, your video partner can design creative solutions that maximise every dollar, and still keep your video looking premium.
How Much Should You Spend?
Here’s a simple way to think about it:
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- Small Budget (under $2,000): Good for a quick video or two for social media.
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- Medium Budget ($3,000–$6,000): Great if you want regular content every month to grow online.
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- Large Budget ($10,000+): Best if you’re doing a big campaign or want high-end videos.
Think of video as an investment. A good video can bring you new leads, help close more sales, and build your brand. The money you spend can come back in the form of more business.
Want Help With Your Video Plan?
We help businesses all over Australia make great videos. Whether you need one video or want regular content each month, we’ve got packages to suit your budget. If you’re wondering how much should a business budget for video production, we’ll help you find the right fit based on your goals.
👉 Check out our video packages here
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Final Words
In 2025, video is not a maybe, it’s a must. Start small if you need to. Grow your content as your business grows. The key is staying consistent.
Need a hand? Give us a shout, we’ll help you figure out what’s best for your goals and budget.
