How Much Should a Business Budget for Video Production?

Videos are everywhere now. We see them on websites, Instagram, YouTube and even in emails. If you run a business in Australia, having good videos can help you get more customers. But how much should a business budget for video production in 2025?

Let’s break it down in a simple way.

Why Do Businesses Need Video?

People like watching videos. They’re easy to understand and more fun than reading lots of text. A good video can:

Show what your business does
Help people trust you
Make your website or ads work better
Bring in more leads or sales

So, if you want to grow your business, video is one of the best tools to use.

How Much Does Video Cost in 2025?

Video prices can change depending on what you need. Some videos are short and simple. Others take a whole day to film and edit. Here’s a rough guide for businesses in Australia:

Type of Video	Cost (Approx.)
Short social video	$400 – $1,500
Explainer video	$2,000 – $5,000
Business brand video	$3,000 – $10,000 or more
Customer testimonial	$1,000 – $3,000
Monthly video package	$2,500 – $6,000+ per month

If you want videos every month, it’s usually cheaper to get a package instead of paying for one at a time.

What Affects the Price?

Here are a few things that can make a video cost more or less:

Planning Time
If we need to write a script or plan a lot, that adds time and cost.
Crew and Gear
A big crew with fancy cameras costs more than a solo videographer.
Editing
Good editing takes time. Fancy effects or music can add to the price.
Travel
If we need to drive far or film in lots of places, it’ll cost extra.
Fast Delivery
Need it tomorrow? That might cost more.

How Much Should You Spend?

Here’s a simple way to think about it:

Small Budget (under $2,000): Good for a quick video or two for social media.
Medium Budget ($3,000–$6,000): Great if you want regular content every month to grow online.
Large Budget ($10,000+): Best if you’re doing a big campaign or want high-end videos.

Think of video as an investment. A good video can bring you new leads, help close more sales, and build your brand. The money you spend can come back in the form of more business.

Want Help With Your Video Plan?

We help businesses all over Australia make great videos. Whether you need one video or want regular content each month, we’ve got packages to suit your budget. If you’re wondering how much should a business budget for video production, we’ll help you find the right fit based on your goals.

👉 Check out our video packages here

Follow Our Work

See how we film, edit, and grow brands every week.
Follow us on Instagram: @_unrealmedia

Final Words

In 2025, video is not a maybe, it’s a must. Start small if you need to. Grow your content as your business grows. The key is staying consistent.

Need a hand? Give us a shout, we’ll help you figure out what’s best for your goals and budget.

FREQUENTLY ASKED QUESTIONS

How much does a business video cost in Australia?

Most videos cost between $1,500 and $10,000. A good average for a proper business video is around $2,800 to $4,000, depending on what you need.

What makes a video more expensive or cheaper?

The price can change based on things like how long it takes to film, if you need a script, where it’s being shot, and if you want fancy edits or animations. The more involved it is, the more it costs.

Is it worth spending money on video for my business?

Yes, it’s 100% worth it. A good video can help you get more leads, build trust, and grow your brand. Videos often help websites convert better and work great in ads and social posts.

Can I get a good video without spending heaps?

Yep. If you’re smart with your plan, you can keep costs down. Things like short videos, filming a few in one day, or re-using content can all help you get value without going over budget.

Will I make money back from a video?

Most businesses do. If done right, video can bring back 5 to 20 times what you spent, especially if you use it in ads or on your website to bring in leads.

How often should I make videos for my business?

If you want to stay in front of your audience, aim for 1–2 good videos a month, or re-use older ones for weekly posts or reels. Consistency helps people remember you and trust your brand.

What’s normally included in video production?

Most video packages include planning, filming, editing, licensed music, and videos made ready for socials or your website. At Unreal Media, we also help with the script and strategy, so your video actually helps you grow.

How Much Should a Business Budget for Video Production?

Jakob Quinn

Table of Contents

Why Do Businesses Need Video?

How Much Does Video Cost in 2025?

What Affects the Price?

How Much Should You Spend?

Want Help With Your Video Plan?

Follow Our Work

Final Words

FREQUENTLY ASKED QUESTIONS

Jakob Quinn

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