Healthcare
Video
Production
Patients decide before they pick up the phone.
Your video is how they make that call.
Trust is the only thing that gets a new patient through the door, and text on a website rarely builds it. We produce healthcare video for clinics, hospitals, specialist practices, and health advocacy organisations. Patient consent, AHPRA compliance considerations, and filming around clinical operations are part of how we work.
Built for established healthcare organisations
We work with practices and organisations that have real communications objectives and a budget to support them. That means clinics with more than one location, hospital marketing teams, advocacy groups, and health organisations that understand what professional production actually costs.
If you're a solo practitioner looking for a cheap social clip, we're probably not the right fit, and we'd rather be upfront about that than waste your time.
Orthopaedics, oncology, gynaecology, ophthalmology, dermatology. Patients researching specialists do significant online comparison, video accelerates trust before they book.
Doctor intros · Patient stories · Facility toursPhysiotherapy, psychology, occupational therapy, podiatry. Multi-location groups benefit most, one production day covers the whole network.
Staff profiles · Service explainers · TestimonialsMarketing and comms managers at public and private hospitals with ongoing content needs, staff recruitment, awareness campaigns, community reporting.
Recruitment · Awareness campaigns · Annual reportsFamilies choosing residential care or NDIS services rely heavily on video to assess facilities and culture before they ever visit. The stakes for trust are high.
Facility tours · Resident stories · Staff cultureOrganisations running awareness campaigns, fundraising appeals, or amplifying research outcomes. We have direct experience producing advocacy films for health foundations.
Advocacy films · Campaign content · Ambassador storiesCompanies selling to clinicians, procurement teams, or directly to patients. Technical products need clear visual explanation to cut through in a crowded market.
Product demos · Clinical explainers · Sales enablementHealthcare video that gets used beyond the day it's made
Dr Shabnam Gujadhur
Medical Registrar · GCUH · OCRF Ambassador
Dr Shabnam was diagnosed with ovarian cancer at 30, midway through her internship at Gold Coast University Hospital. She chose to channel that experience into advocacy work with the Ovarian Cancer Research Foundation. The brief was to produce a 90-second film that held both sides of her story, her personal cancer journey and her professional authority as a clinician, without either overwhelming the other.
Conversational, not scripted. Shot in your clinic or a clean studio setting. Multi-clinician teams can be captured in a single day, each video 90 seconds to 2 minutes, ready for individual team profile pages.
Enquire about this formatFilmed before or after clinic hours to avoid disruption. Reduces new patient anxiety before they arrive and gives aged care families the environmental view they need to make a decision.
Enquire about this formatCulture-led, not a scripted HR message. Attracts candidates who are a genuine fit and reduces time spent screening applicants who would not last in your environment. Used on Seek, LinkedIn, and careers pages.
Enquire about this formatFour steps from first call to final files
Healthcare productions involve more moving parts than most, clinical schedules, patient consent, compliance considerations. We manage all of that. Here is exactly what working with us looks like.
Discovery call
A 15-minute call to understand what you are trying to achieve, who your audience is, and what compliance considerations apply. No obligation, no pitch. If we are not the right fit, we will say so.
Written brief & fixed quote
We put the plan in writing, what we film, how long it takes, what the deliverables are, and the full cost. You approve it before anything is booked. The price you see is the price you pay.
Production day
We come to your location or a studio, whichever suits the brief. Our team manages everything on the day. Patient or staff consent is handled as part of our process, not left to your admin team to sort out the morning of the shoot.
Edit & delivery
A draft lands within 10 business days of the shoot. One revision round is included. Final files are delivered in every format you need, web, social, broadcast, via private download link.
What healthcare video production costs
Three ways to work with us. Most established practices start with the Production Package, it's the point where the investment makes clear sense against the output you receive.
For practices that want to test video before committing to a full library. One format, one shoot day, one polished deliverable.
For practices ready to build a content library from a single production day. Three videos, multiple formats, website, social, and internal use covered in one scope.
For hospital comms teams, advocacy organisations, and multi-location groups with ongoing content needs and larger budgets. Scoped to what the project actually requires.
All quotes are fixed price. The number you approve is the number on your invoice. If scope changes before the shoot we flag it and re-quote, nothing changes without your sign-off first.
All prices exclude GST. Travel outside Southeast Queensland is quoted at cost and included in your fixed-price quote upfront. Package inclusions vary by project, your written brief confirms exactly what is covered.
FREQUENTLY ASKED QUESTIONS
Healthcare video production is the process of creating professional videos specifically for medical and health businesses, including patient testimonials, facility tours, staff introductions and service explainers. For Australian healthcare providers, video is one of the most effective ways to build patient trust before they ever walk through your door.
Patient testimonial videos, doctor and staff introduction videos, facility tour videos and treatment explainer videos consistently perform best for healthcare practices.
These formats address the biggest barrier in healthcare, patient trust, and give potential patients the confidence to book an appointment.
Healthcare video production costs in Australia vary depending on scope, length and complexity. A single professional video typically ranges from $5,000 to $20,000+.
At Unreal Media we offer packages tailored specifically for healthcare providers, contact us for a free quote based on your specific needs.
Yes. We understand the sensitivity and compliance requirements involved in healthcare video production, including patient consent processes. We manage this as part of our production process so your practice stays protected.
We’re based in Brisbane and the Gold Coast and service healthcare providers across Southeast Queensland, Melbourne, Sydney and nationally. We travel for the right project.
Whether you need one video for your homepage or a full content library from a single filming day, we'll scope the right project for your practice. Fixed price, no surprises.