If you’re spending more and more on ads but not seeing better results, you’re not alone.
The truth is, you don’t always need a bigger ad budget to get more leads, you just need smarter marketing. And right now, nothing outperforms video marketing when it comes to attracting, converting, and nurturing leads. Which the #1 reason we’ve made sure our business is focused around video first. It’s one of the proven ways to generate more leads ASAP. We don’t take on advertising clients unless they are heavily investing in video with us. It’s resulted in the happiest clients who stay the longest… Simple math!
From referrals and webinars to SEO and sales funnels, here’s how you can unlock new leads without burning cash, and how video makes every tactic work harder.
Ask for Referrals (and Use Video Testimonials)
Referrals are one of the most cost-effective ways to generate qualified leads. But here’s the catch, people trust proof, not promises.
Instead of just asking customers for referrals, capture their testimonial on video. Short, authentic clips of real clients talking about their experience are far more persuasive than text reviews.
Here’s an example of one we’ve assisted our client with.
Showcase these testimonials across your site, socials, and email funnels to build instant trust.
Webinar Collaboration
Partnering with complementary businesses on joint webinars lets you access new audiences without extra spend.
But static slides won’t hold attention, video hooks do. Start your webinars with a punchy brand intro video, and repurpose snippets for social reels and ads afterwards.
This is where having a skilled video marketing agency pays off.
Leverage Social Media with Video
Social platforms now prioritise video content — Instagram Reels, TikTok, YouTube Shorts, LinkedIn videos. A single short-form video can deliver 10x the reach of a static image.
- Showcase behind-the-scenes footage.
- Share bite-sized tips.
- Repurpose testimonials into snackable clips.
The right video marketing strategy can turn your socials into a lead-generating machine.
Optimise Your Landing Pages with Video
A well-optimised landing page converts — but a landing page with video converts better. Studies show adding video can boost conversions by up to 80%.
- Use a 30-second explainer video above the fold.
- Include client success stories as embedded clips.
- Keep your CTAs clear and frictionless.
Pair this with dedicated landing pages for every campaign, and you’ll squeeze maximum ROI from every visitor.
Blog Posting & Content Marketing
Publishing value-driven blogs is a proven way to improve SEO and attract warm leads, but combining them with embedded videos takes it up a notch.
For example, a blog about “What Does a Video Marketing Agency Do” performs better when paired with an explainer video that shows the process.
Video makes your content more engaging, keeps users on-page longer, and signals authority to Google.
Email Marketing & Newsletters
If you’re sending email campaigns or newsletters, start including personalised video content.
- Welcome new leads with a friendly intro video.
- Include quick video tips instead of long text.
- Share client success clips to nurture trust.
Video in emails can triple click-through rates, helping you convert cold subscribers into warm leads.
Build Smarter Sales Funnels with Video
Leads rarely convert after the first touchpoint. That’s why your sales funnel needs video at every stage:
- Top of Funnel: Brand intro or explainer videos.
- Middle Funnel: Testimonial and case study clips.
- Bottom Funnel: Personalised “thank you” or proposal videos.
A well-built video-powered funnel nurtures prospects automatically.
SEO, Keywords & Video Optimisation
Ranking higher on Google without increasing ad spend comes down to video SEO.
- Optimise videos with relevant keywords.
- Use descriptive titles and captions.
- Embed videos on high-value blogs and landing pages.
Google often rewards pages with videos by giving them richer SERP features, improving click-through rates without more spend.
Offer Free Trials, Demos & Lead Magnets
Instead of static PDFs, offer video-based lead magnets:
- Interactive video demos.
- Walkthroughs showing your service in action.
- Free training videos for your audience.
Video builds trust and value upfront, making it easier to convert free users into paying clients.
Qualify, Nurture & Retarget Leads with Video
Leads aren’t all equal. Use video chatbots and conversational forms to qualify prospects automatically, then retarget them with video ads.
Research shows retargeting ads with video can achieve 70% higher engagement compared to static images.
Generate Leads Offline with Video
Even when you’re networking or attending events, video sells while you’re away.
- Use QR codes linking to short video pitches.
- Play looping reels on event screens.
- Showcase customer stories to hook viewers instantly.
Offline becomes an online lead-gen engine when video connects the dots.
Identify & Target Your Ideal Audience
Before you scale anything, know exactly who you want to reach. Video helps here, too:
- Target specific demographics via social ads.
- Create messaging that resonates visually and emotionally.
- Build dedicated campaigns around high-value prospects.
By combining clear targeting with compelling video content, you attract better-quality leads without increasing spend.
Final Thoughts on the Proven Ways to Generate More Leads
Generating more leads without spending more on ads isn’t about doing less, it’s about making every tactic hit harder.
From referrals and email campaigns to SEO and webinars, video marketing is the turbocharger that makes your entire strategy unstoppable. It’s like dropping a W16 engine into your marketing, more power, more speed, and results that leave your competitors in the dust.
If you’re ready to turn your marketing into a lead-generating machine, let’s talk.
👉 Work with the best video marketing agency in Brisbane.
👉 Learn more about video marketing Brisbane.
