Two days of filming. Birtinya to Noosa North Shore via Wongi National Park and the Queensland outback. Here is what a product launch video looks like when the brief is to make a quarter-million-dollar camper earn its price tag on screen.
The Editorial Coverage
After the video went live, journalist Chris Fincham cited it in his piece for caravancampingsales.com.au, Australia’s largest caravan and camping media platform. He used the 5-minute YouTube production as the primary reference for the Vantage announcement. That kind of coverage happens when the footage does the product justice.
Read it here: Supercar-style Rhinomax Vantage hits the dirt – Written by Chris Fincham
Overview
Rhinomax Campers builds off-road hybrid campers in Kunda Park on the Sunshine Coast. Everything is hand-built to order from their own facility: pop-tops, hybrid tourers, and full-height vans designed for the kind of remote Australian terrain that writes off cheaper gear. One of the co-founders came from Rolls-Royce in the UK. The other helped design a hydraulic manhole cover lifter that is still in production today. They are not a typical caravan manufacturer.
The LT Vantage is their top-shelf model. It starts at $230K, runs on Victron marine electronics from $5 million motor-yachts, uses Cruisemaster ATX air suspension as standard, and comes with Italian Nappa leather and Alcantara inside. Only 8 build slots were available for 2025.
Tim Williamson came to Unreal Media through search and needed a showcase video for the Vantage launch. Two days, multiple Queensland locations, cinematic production.
What Tim Says
“We found Unreal Media (and Jakob) after looking for a production company to create a showcase video for a flagship off-road camper we were launching. Jakob and the team made the process easy. Communication was great and nothing was a problem. We shot for 2 days, and had some difficulty with the weather, but they were flexible and experienced enough to roll with it and make it work. The finished product was exactly what we were after. High quality and professionally finished. Would not hesitate to recommend him to friends and other businesses looking to take their creative marketing to the next level.” – Tim Williamson, Rhinomax Campers
Tim mentions the weather specifically, which is worth noting, a two-day outdoor shoot in Queensland in early February carries real weather risk, and he chose to mention how we handled it rather than what the weather did. ‘Flexible and experienced enough to roll with it’ is a more useful thing to read in a review than ‘the weather was fine’.
The Brief
Rhinomax needed a 5-minute launch video for the Vantage. They wanted something cinematic and evergreen that would make the viewer feel like they are going on an adventure. This had to be the the kind of production that makes a buyer at the $230K level feel the quality of the product before they ever visit the factory or a dealership.
The buyer Rhinomax was targeting is not someone who gets excited by marketing, because at this price point they typically know caravans and have owned others in the past. They have seen plenty of outdoor content and they know the difference between footage made for a product and footage made to sell one. The brief was to produce the latter. Which is why instead of doing a 60-90 Second Showcase we did a 5-Minute story video.
With only 8 build slots available for 2025 (the year of filming), every serious enquiry mattered. The video had to do what no spec sheet could: put the buyer inside the experience.
The Shoot
Two days. Sunday 2nd and Monday 3rd February 2025. The route was planned to cover the full range of conditions the LT Vantage was built for: pre-dawn suburban departure, highway towing, sealed-to-dirt transitions, rough national park tracks, cattle grids, remote camp setup, coastal sand driving, and a beach sunset.
Day 1: Birtinya to Biggenden Rifle Range
The shoot opened at 5:30am at the client’s property in Birtinya. Pre-dawn. The couple loading overnight gear, the external fridge being stocked, the Defender being hitched. Drone shots over Mooloolaba Marina as the light came up. This is the shot that puts a viewer in the scene before the product has done anything yet.
From Birtinya the route ran north on the highway for towing footage, wide-angle with the coastline, interior shots from the rear window looking back at the camper, then turned inland toward Woolooga. The old bridge location gave us tree canopy that the shot list describes as a ‘Jurassic-like feel’. It is an accurate description. The camper coming off the sealed road onto dirt for the first time is one of the shots that earns its place in a five-minute cut.
The cattle grid sequences were about engineering. Close-ups of the EXO exoskeleton absorbing vibration, the Cruisemaster ATX suspension working through corrugations, dust deflecting off the RhinoSkin composite panels. A buyer spending $230K wants to see the build quality working, not just described.
Wongi National Park ran uphill on rough dirt with the camper pushing through terrain that would end cheaper gear early. Macro shots of the fittings, the airtight storage hatch closing with no dust inside. Then Biggenden Rifle Range for the camp setup footage, sunset-to-stars timelapse, and night ambient lighting. The product as a place to live, not just a trailer.
Day 2: Boonooroo to Final Shots
Day 2 opened with the morning pack-down which we captured footage of. Before a crew break and midday departure. The afternoon ran east through Boonooroo’s forest roads before hitting the coast.
Noosa North Shore at sunset was supposed to be where we finished the day, but due to wet weather we changed strategies and went into the forest off the Sunshine Coast highway. We were able to still achieve the same shots, just a different location.
The Weather
Tim mentioned it in his review, so it is worth being straight about. Early February in Queensland is peak summer. A two-day outdoor shoot across remote locations carries real weather risk. We had some. We dealt with it by building enough schedule flexibility into the location sequence that when conditions changed we could shift the order without losing the shots we needed. The finished five-minute cut does not show the weather because the crew did not let it.
Why a $230K Product Needs This Kind of Video
The buyer at this level is not reading the brochure. They know the specs. What they are figuring out is whether the product actually does what the spec sheet says it does, and whether the brand behind it is worth trusting with a quarter of a million dollars.
A two-day location shoot answers both questions in a way a studio video cannot. The Vantage going up rough dirt roads in Wongi National Park, crossing cattle grids, and then driving through the forest on the way back through the Sunshine Coast highway. At no point was the footage faked or staged, the van is performing in real conditions in front of a camera. A serious buyer watches that and makes a different assessment than they would from a clean showroom walkthrough.
The editorial coverage from caravancampingsales.com.au confirmed this. Chris Fincham ran the launch video as the primary reference for his piece on the Vantage. He was not writing about the spec sheet or the factory. He was writing about the video. That is what a well-produced launch film does for a product that needs to justify its price before the phone rings.
For Queensland businesses with premium products that need a proper production team, our video production Brisbane page covers what Unreal Media does across Southeast Queensland and how we work.
Frequently Asked Questions
What did the Rhinomax LT Vantage video production involve?
Unreal Media produced a 5-minute cinematic launch video for the Rhinomax LT Vantage, a $230K limited-edition off-road camper built by Rhinomax Campers on Queensland’s Sunshine Coast. The shoot ran across two days in February 2025, covering seven locations from Birtinya through Woolooga, Wongi National Park, Biggenden, Cooloola Beach Access, and Noosa North Shore. The brief was a showcase film for the public launch of the Vantage, engineering performance and lifestyle in a single five-minute cut.
Where was the Rhinomax video filmed?
The shoot ran across two days on 2nd and 3rd February 2025. Locations covered: Birtinya on the Sunshine Coast, highway north toward Woolooga, the old bridge and tree canopy area near Woolooga, multiple cattle grids, Wongi National Park, Biggenden Rifle Range, Boonooroo forest roads, Cooloola Beach Access, and Noosa North Shore. The route was planned to show the LT Vantage across sealed roads, dirt transitions, off-road terrain, soft sand, and a coastal beach finish.
Did the Rhinomax launch video receive industry media coverage?
Yes. Journalist Chris Fincham cited the 5-minute YouTube production in his editorial for caravancampingsales.com.au, Australia’s largest caravan and camping media platform, published February 2025. The piece was titled ‘Supercar-style Rhinomax Vantage hits the dirt’ and used the launch video as the primary source for the product announcement. Independent editorial coverage of a client’s launch video, on a dedicated industry platform, without any arrangement, is the kind of third-party validation that cannot be manufactured.
How do you approach a product launch video for a high-value outdoor product?
For a product in the $230K range, the buyer has already read the specs. The video needs to show the product working in real conditions, not describing what it does, but doing it on screen. For the Rhinomax Vantage, that meant two days across Queensland terrain that tested the product’s actual claims: rough national park tracks, cattle grids, coastal sand, remote camp setup. The engineering details were captured close-up. The cinematic shots came from the locations. Neither element works without the other.
Can Unreal Media handle multi-day outdoor location shoots?
Yes. The Rhinomax LT Vantage production is a direct example: two days, seven locations, drone work, close-up product detail, talent-led narrative, weather challenges, and a 5-minute finished cut. Multi-day location work requires a shot schedule built to flex, a crew that knows when to hold the plan and when to adapt, and enough pre-production that the brief survives contact with actual conditions. Our Brisbane and Sunshine Coast production team handles location shoots of this scope across Southeast Queensland and nationally for the right project.
What makes a product launch video work at the premium end of the market?
The buyer is not watching to be entertained. They are watching to decide. A premium product launch video needs to show the product performing under real conditions, communicate the brand’s credibility without saying ‘we are credible’, and give a serious buyer something concrete to evaluate. Studio footage and render animations do not do this job. A two-day location shoot that follows the product across the terrain it was built for does. The Rhinomax Vantage video worked because the shoot was planned around what the product needed to prove, not around what was easiest to film.
Got a product that needs to earn its price tag on screen?
We produce product launch and brand films for manufacturers and premium product businesses across Queensland and Australia. Tell us what you need and we will give you a straight quote after one call.
More on how we work: unrealmedia.com.au/video-production-brisbane/
